Marketing Consultant, Digital Marketing

Marketing Consultant, Digital Marketing

Locations: Toronto, Ontario; Waterloo, Ontario; Montreal, Quebec

Time Type: Full time

Posted On: Posted Yesterday

Time Left to Apply: End Date: November 21, 2024 (28 days left to apply)

Job Requisition ID: JR24101089

Key Responsibilities:

• Collaborate closely with the Product team in the creation and delivery of marketing strategies and campaigns.
• Write, edit, and generate high-quality omni-channel marketing collateral for external clients.
• Design, develop, and deliver digital marketing content utilizing our agency and/or design software and tools.
• Collaborate closely with our creative agency to ideate, conceptualize, and craft innovative and impactful creative concepts and designs.
• Execute new and existing marketing campaigns, ensuring alignment with targeted business metrics and objectives.
• Manage projects efficiently, working in a cross-functional environment while ensuring delivery deadlines are met and content requirements are in place.
• Collaborate with stakeholders to measure campaigns and report on program effectiveness.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Monitor and report on the performance of all digital marketing campaigns, using data to optimize and improve strategies.
• Utilize analytics tools to measure and report performance against goals (ROI and KPIs).

Key Attributes for Success:

• Execution-focused within a fast-paced environment.
• Strong project management skills with the ability to lead and implement initiatives.
• Excellent writing skills with a strong ability to build, draft, and edit written marketing collateral that is impactful and compelling.
• Possess an analytical mind that can measure and optimize the performance of marketing campaigns using data and insights.
• Familiar with the latest digital marketing trends and technologies.
• Positive relationship management skills at all levels of the organization.
• Self-starter, motivated, and critical thinker.

Qualifications:

• University or college degree in marketing, communications, media, or related field of study.
• 5+ years of experience in a Sales and Marketing role.
• Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral that drives awareness, engagement, and action.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience with A/B testing and other testing metrics.
• Proficient in Microsoft Office suite of programs (PowerPoint, Word, Excel, Teams, and Smartsheet).
• Experience working with marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics).
• Experience in leveraging Generative AI (Gen AI) technologies to develop innovative solutions and improve business processes.
• Knowledge of Marketing Technology (MarTech) tools and platforms, with the ability to integrate and utilize them to enhance marketing strategies and campaigns.
• Excellent analytical skills with the ability to measure and optimize the performance of marketing campaigns using data and insights.
• Process- and detail-oriented with a strong commitment to quality.
• Solutions-focused mindset.
• Creative mindset with the ability to think outside the box.
• Ability to work independently and as part of a team.
• Familiarity with HTML is an asset.
• French is an asset.

What Can We Offer You?

• Competitive compensation.
• Retirement Savings Accounts, including a RPP (Pension Plan), RRSP (Retirement Savings Plan), and TFSA (Tax Free Savings account).
• Manulife Share Ownership Program with employer matching.
• Customizable benefits package including health, dental, vision, and 100% of mental health expenses.
• Financial support for ongoing training, learning, and education.
• Flexible work policies and strong work-life balance.

About Manulife and John Hancock:

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer.

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals.

Primary Location: Toronto, Ontario

Working Arrangement: Hybrid

Salary Range: $70,350.00 CAD - $117,250.00 CAD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location.