Marketing & Communications Coordinator (Parental Leave Contract)

JOB SUMMARY

Are you ready to make a difference in the lives of business owners in Eastern Ontario? Community Futures Eastern Ontario is seeking a highly motivated and skilled Marketing & Communications Coordinator to join our dedicated team as an independent contractor. Reporting to the Executive Director, this role will play a pivotal part in shaping and executing our marketing and communications strategy, growing our network’s profile and ensuring that Community Futures Eastern Ontario maintains a strong and consistent brand presence.

This role will be pivotal in developing and executing marketing strategies that enhance our brand presence and drive engagement across various channels. The ideal candidate will have a proven strong background in digital marketing and analytics, with a passion for creative communication and collaboration.

KEY RESPONSIBILITIES

• Marketing Strategy & Execution: Collaborate with the CFEO team to refine and implement the marketing and communications strategy, focusing on elevating the CFEO brand and programming.
• Content Development: Create original, compelling content to build brand awareness across print, digital, and social media platforms, including brochures, newsletters, media releases, email campaigns, and website updates.
• Digital Marketing & Social Media Management: Oversee all digital marketing efforts, including strategy development, content creation, and performance analysis for social media platforms (Facebook, LinkedIn, X, and YouTube).
• Event Coordination: Plan and execute network-wide marketing and community events, ensuring alignment with organizational goals and strategic initiatives.
• Brand Stewardship: Serve as a brand ambassador, managing the CFEO brand identity and collaborating with other regional and provincial networks to strengthen the Community Futures brand.
• Campaign Management & Reporting: Monitor and evaluate campaign performance using key metrics and produce comprehensive reports to guide ongoing marketing efforts.
• Market Research & Trend Analysis: Conduct market research to identify emerging trends and opportunities, integrating insights into marketing strategies for increased visibility and impact.
• Support to Member Offices: Provide marketing expertise and support to member Community Futures offices, assisting in the development and execution of their local marketing initiatives.
• Media Relations: Cultivate and maintain relationships with local media outlets to ensure consistent, positive coverage of CFEO and its initiatives.
• Graphic Design: Utilize intermediate graphic design skills to develop marketing templates and improve the quality of promotional materials.
• Program Development & Support: Collaborate with the program administrative team to influence program development and deliver customer service support as required.
• Budget & Reporting: Contribute to the development of the annual marketing budget and provide regular marketing program reports and analysis.

QUALIFICATIONS

• A degree or diploma in marketing, communications, public relations, or a related field.
• 2+ years of professional experience in marketing, communications, or a related role, preferably within the non-profit or economic development sector.
• Demonstrated success in developing and executing multi-channel marketing strategies.
• Exceptional written and verbal communication skills.
• Proficiency in content creation for web and social media platforms, with extensive knowledge of digital marketing strategies.
• Graphic design experience (Adobe Creative Suite or equivalent).
• Bilingualism (English/French) is an asset.

SKILLS & COMPETENCIES

• Technical Proficiency: Experience with website management, social media business platforms (e.g., Facebook, LinkedIn, X, YouTube), and digital marketing tools (e.g., MailChimp, Later, Office 365).
• Graphic Design: Intermediate-level skills with Adobe Creative Suite or similar graphic design tools.
• Copywriting & Editing: Strong copywriting skills with the ability to proofread and edit content across various platforms.
• Analytical Thinking: Ability to analyze campaign performance metrics and adjust strategies to optimize results.
• Project Management: Adept at multitasking, meeting deadlines, and managing projects from inception to completion.
• Problem-Solving: Creative problem-solving skills with the ability to work independently and within a team.
• Interpersonal Skills: Ability to foster positive relationships with internal and external stakeholders, demonstrating leadership and effective communication.
• Discretion: Ability to handle sensitive and confidential information with care and professionalism.
• Adaptability: Quick to learn and proficient in new software and digital tools.
• Collaboration: Capable of working effectively within a team in a remote-work setting, contributing leadership and guidance when needed.
• Creativity: Ability to develop innovative marketing strategies and solutions to enhance brand visibility.

This is an exciting opportunity to contribute to the success of our organization as we help drive the economic growth of Eastern Ontario. We offer competitive compensation, a compressed workweek, remote work, and opportunities for professional growth. If you are a motivated individual residing in Eastern Ontario with a passion for marketing and creative collaboration, we encourage you to apply!

Job Types: Full-time, Fixed term contract
Contract length: 18 months

Pay: $20.51-$25.64 per hour

Expected hours: 37.5 per week

Benefits:

• Casual dress
• Work from home

Flexible language requirement:

• French not required

Schedule:

• Day shift
• Monday to Friday
• No weekends

Experience:

• Graphic design: 1 year (required)
• Microsoft Office: 1 year (required)
• Digital marketing: 1 year (required)
• Marketing: 1 year (required)

Work Location: In person

Application deadline: 2024-11-03