Marketing Communications Coordinator

Job Title: Marketing & Communications Coordinator

Company: Tactycs

Location: Headquartered in Kitchener-Waterloo. Fully remote position

Salary Range: $40,000 - $60,000 - Depending on experience

About Tactycs:

Tactycs is a forward-thinking digital marketing agency dedicated to delivering innovative solutions for our clients. We pride ourselves on our transparency and performance based approach to marketing.

Tactycs has a history of internal SaaS tooling within the marketing and sales space. Giving us a hands-on approach to new marketing efforts, technology and advancements.

Position Overview:

We are seeking a motivated and detail-oriented Marketing & Communications Coordinator to join our dynamic team. In this beginner level role, you will support the execution of digital marketing campaigns for various clients and industries. The ideal candidate will have one or two years of experience in digital marketing. A solid understanding of the five major marketing categories: Advertising, SEO, Social Media, Email marketing, and web development. As well as a hunger to develop their marketing skillset. For this role we are prioritizing individuals who have a strong ‘design eye’. Having a portfolio of assets within the major five categories that can portray this will be a huge advantage! This can include social media design, physical marketing materials, ad creatives, and more.

Key Responsibilities:

• Assist in the planning and execution of multi-channel digital marketing campaigns, including paid advertising (Adwords & Meta), search engine optimization (SEO), email, social media, web design, and other supporting activities.
• Develop engaging content for various digital platforms, ensuring consistency with brand messaging.
• Support SEO strategies by conducting keyword research, writing optimized content, and enhancing website content.
• Manage social media accounts and engage with the community to enhance brand loyalty and awareness.
• Create and design websites with the major content management systems (WordPress, Squarespace, etc.)
• Create thorough conversion funnels from start to finish. Including everything from strategic budgeting, to tracking, to client communications
• Monitor and analyze campaign performance metrics, providing actionable insights to optimize future strategies.
• Coordinate digital marketing initiatives and maintain project timelines to ensure effective project management.
• Comfortable working directly with clientele. Business owners, marketing managers, and other key stakeholders.
• Assist with reporting on campaign performance via the major digital tools such as Google Analytics, Google Search Console, and more.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 1-2 years of experience in digital marketing, with a proven track record of executing successful campaigns, creating beautiful websites, social content, etc.
• Strong design experience. If experienced with Adobe suite, Canva, and other related tools that will be viewed as an asset
• Experience handling some form of real budget ($)
• Proficiency in digital marketing tools (e.g., Google Analytics, Google Search Console, social media platforms, email marketing software, etc.).
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Ability to work collaboratively within a team and manage multiple projects simultaneously.
• A keen eye for detail and a passion for creativity in digital marketing.

Why Join Us?

At Tactycs, we offer a unique and innovative work environment where your contributions will be valued. With both internal and client focused work, your opinion is valued on the Tactycs team. Today, we are scaling our business and client base rapidly and want your help to maintain our speed. We are looking for this individual to get in while the team is still relatively small, have an immediate impact, and enhance our processes for marketing delivery. There will be direct career growth opportunities with Tactycs.

How to Apply:

IMPORTANT: Please apply via LinkedIn AND submit your resume to zack@tactycs.io.