Marketing Cloud Solutions Specialist

Haventree Bank is a private Canadian Schedule 1 bank specializing in alternative mortgage programs and insured GIC deposits. We help hardworking Canadians from coast-to-coast achieve homeownership by offering flexible mortgage solutions. Our insured GIC deposits offer competitive rates and are available through a variety of wealth management platforms.

About Haventree Bank:

Headquartered in Toronto, Ontario, Haventree Bank (Haventree) is a mission-driven alternative mortgage lender. The name Haventree is representative of the bank’s mission to help its customers find a place of refuge and to lay down new roots for the future. Haventree exists to be a catalyst of financial security and upward mobility for Canadians who are underserved by the traditional financial system.

Position Summary:

Reporting to the Director of Marketing, this role is responsible for the management and day-to-day operations of marketing technology, communication automation strategy, specifically in Salesforce Marketing Cloud, and communications (SMS, Email, Web) that are sent to various audiences. As a Salesforce Marketing Cloud whiz, you know what it takes to create a great digital customer experience and deliver that experience. You enjoy problem-solving and working on both simple and complex challenges. The position works with cross-functional teams to optimize marketing efforts, drive growth, and help build a better experience for our customers.

Major Duties & Responsibilities:

1. Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email studio, Mobile Studio, Automation studio, Journey Builder, Interaction Studio, Audience Builder and core Integration configuration in a multi-org environment.
2. Work with marketing, sales & servicing, and analytics to design and implement new and improve customer experiences.
3. Build integrations between Salesforce Marketing Cloud and third-party platforms, using APIs (REST/SOAP).
4. Troubleshoot platform issues and optimize workflows and email templates.
5. Ensure overall success of Salesforce Marketing Cloud.
6. Manage requirements and solution implementation.
7. Identify, manage, and track key dependencies, issues, and risks.
8. Design and execute customer journey strategies based on behavioral and data insights.
9. Build and execute stand-alone email deployments, automated email journeys, and comprehensive campaigns.
10. Test and QA marketing programs to ensure flawless execution and continuous improvement.
11. Optimize email deliverability while working to minimize unsubscribes.
12. Collaborate with the analytics team to analyze insights and improve campaign performance.
13. Use data to inform strategic decisions and optimize marketing efforts.
14. Work with analytics to measure, segment, and optimize workflows to enhance engagement, efficiency, and scalability.

Job Requirements:

Qualifications & Experience:

1. Salesforce Marketing Cloud Certifications (or several years experience working in Marketing Cloud).
2. 2-4 years of Experience working in Salesforce Marketing Cloud (or Exact Target).
3. Strong understanding of email marketing, digital marketing best practices, and creative development.
4. Excellent analytical skills with the ability to interpret data and make data-driven decisions.
5. Strong project management skills and attention to detail.
6. Advanced proficiency using Microsoft Office.
7. Experience working with Salesforce Sales/Service Cloud is preferred and an asset.
8. Experience with SQL in Marketing Cloud (similar experience to SQL Server Studio or MySQL workbench).
9. Proficiency with HTML, CSS & AMPScript.

While we thank everyone for their interest in Haventree Bank, please note that only candidates selected for an interview will be contacted. Haventree Bank is committed to providing accommodation when needed. If you require an accommodation, we will work with you to meet your needs.