Marketing Automation Specialist

Full details of the job.

Job Title

Marketing Automation Specialist

Job Description

Are you someone who loves building clean, effective email marketing automation workflows that help marketers deliver the right message at the right time? At Sage, our Marketing Automation Specialists turn strategy into action—translating campaign strategy into targeted, high-performing automated programs.

This is a focused, technically hands-on execution role—you won’t be creating campaign strategy or content. You’ll work closely with Campaign Managers, using their assets and audience plans to build automated emails, landing pages, gated forms, and lead workflows that support the customer journey. You’ll also analyze performance data from your automation builds to identify workflow issues and advise on improvements. You’ll thrive here if you’re not just technically sharp, but also a thoughtful collaborator. You’ll help Campaign Managers shape their ideas into executable workflows—advising on what’s possible, setting realistic expectations, and building trust with your stakeholders through consistency and attention to detail. If you enjoy learning, navigating grey areas, and having real conversations (not just managing tickets), this is your role.

Minimum Qualifications

1. 4 years of experience in email marketing and marketing automation.
2. Advanced experience with a marketing automation platform (example: Eloqua, Marketo, HubSpot, Pardot or similar).
3. Strong understanding of data flow in marketing automation, including building nurture campaigns and executing segmentation and personalization within the MAP.
4. Experience analyzing campaign performance within a MAP, with the ability to speak to measurement criteria (e.g., deliverability, conversions, drop-offs) and how insights inform future workflows.
5. Basic HTML and CSS skills for navigating and making light adjustments to existing email templates—this role does not involve coding emails from scratch.
6. Effective communication skills, with the ability to clearly articulate your experience, ideas, and approach when collaborating with others or walking through your work.
7. Detail-oriented and organized, with the ability to manage multiple priorities and collaborate across teams.

Location Requirement

Hybrid; 3 days per week from our Vancouver or Toronto office.

Key Responsibilities

1. Build and execute automated marketing workflows using a marketing automation platform (we use Eloqua), including email journeys, landing pages, and forms.
2. Implement A/B testing, personalization, and dynamic content to support engagement goals set by Campaign Managers.
3. Manage both once-off and always-on campaigns using complex workflow logic and data-driven triggers.
4. Configure and maintain lead flow between the marketing automation platform and Salesforce, ensuring accuracy and compliance.
5. Create and update campaign landing pages in Sitecore, integrate Gated Content forms, and set up webinar automation using tools like GoToWebinar and ON24.
6. Troubleshoot and refine automation workflows to ensure accurate delivery, timing, and segmentation.
7. Partner with Campaign Managers to advise on automation flow design based on campaign goals—offering input on how to technically implement segmentation within the MAP, structure nurture journeys, and share performance insights (e.g., deliverability, drop-offs).

Why Sage? What's In it for you?

Sage helps small to medium-sized businesses to succeed with AI-powered accounting and financial management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example: Sage Copilot Features.

You'll have the opportunity to grow your career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.

Benefits

1. 100% paid premiums for health, dental, and vision coverage.
2. RRSP contribution match (100% up to 4%).
3. 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days).
4. Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list).
5. 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date.
6. 5 days paid yearly to volunteer (through Sage Foundation).
7. $5,250 tuition reimbursement per calendar year starting 6 months after your hire date.
8. Sage Wellness Rewards Program (annual fitness reimbursement).
9. Library of on-demand career development options and ongoing training offerings.

Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$60,000 to C$95,000. In addition to base salary, employees will participate in a bonus plan (15%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.

Function

Performance Marketing

Country

Canada

Office Location

Toronto

Work Place type

Hybrid

Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.