Marketing Automation Specialist

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Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place! We’re looking for a Marketing Automation Specialist to join our Performance Marketing team in Montreal.

The Marketing Automation Specialist is a technical expert responsible for the implementation and evolution of marketing automation global initiatives for Lightspeed. They will play a key role in supporting the region's needs and ensure that strategies are constantly optimized based on provided insights. The team consists of 50 people located in North America, Europe and Asia-Pacific. They are responsible for developing and executing campaigns to drive customer acquisition, retention and engagement.

What you’ll be doing:

• Work closely with other Marketing Automation Specialists and internal stakeholders to launch, manage and optimize email campaigns to drive business goals.
• Responsible for email marketing program development and execution, including segmentation, testing and deployment, and process optimization.
• Manage and maintain email calendar across various regions and business verticals.
• Support strategic programs across the customer lifecycle (batch sends, journeys and triggers).
• Launch, develop and manage operational and marketing messages for leads and existing customers on our website (in-app messages) using our chat software (Intercom).
• Be responsible for the management of our marketing automation tools.
• Work with key stakeholders to define KPIs, create reporting, and analyze campaign performance.
• Manage the email database to ensure compliance with GDPR, CASL and other privacy regulations.

What you need to bring:

• 2+ years experience in marketing automation or email marketing.
• Hands-on experience creating and maintaining automation workflows and triggers with enterprise-level ESPs and CRMs (Pardot, Marketo, Hubspot, Salesforce).

We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try!

What’s in it for you?

Come live the Lightspeed experience...

• Ability to do your job in a truly flexible hybrid environment (3 days/week in the office).
• Genuine career opportunities in a company that’s creating new jobs every day.
• Work in a team big enough for growth but lean enough to make a real impact.

… and enjoy a range of benefits that’ll keep you happy, healthy and (not) hungry:

• Lightspeed RSU program (we are all owners).
• Unlimited paid time off policy.
• Flexible working policy.
• Health insurance.
• Health and wellness benefits.
• Possibility for transit fees to be covered.
• Paid leave assistance for new parents.
• Linkedin learning.
• Volunteer day.

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

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