Marketing Associate – Omni Channel

The Opportunity:

Be part of an amazing brand team and family. One that offers mutual respect, kindness, support, clear communication, and many opportunities to learn and grow. As a key member of the Shopper & Digital Marketing team, the Omni Channel Marketing Associate will help execute fully integrated shopper & digital campaigns. This role will support driving market share growth and achieving profitable sales for our brands. The associate will be responsible for supporting integrated marketing programs across key customers in both Canada & US, and will lead some regional key account programs. Building strong relationships is integral to this role as you partner with multiple marketing & customer development teams, external agencies and retail partners both in the US & Canada.

Any MLF team member interested in being considered for this role are encouraged to apply online by December 24. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Omni Channel Marketing – customer ASP & national scale program in both US & Canada
• Customer planning rhythms
• Brand development progression (share/sales/profit) across multiple categories and channels
• Collaboration with category marketing teams
• Budget management

More details about the role:

• Omnichannel Strategy: Support the holistic Omnichannel shopper strategy, enhancing our brand presence and driving purchase intent across all platforms, including retail media and e-commerce.
• Marketing Effectiveness: Oversee shopper marketing effectiveness, ensuring seamless communication from print to digital mediums and field execution.
• Media Strategy Execution: Lead media strategies that elevate brand presence and stimulate purchase intent across key regional retailers.
• Collaboration: Liaise with Maple Leaf Foods Category Marketing teams to understand category needs and deliver plans that meet these requirements.
• Promotional Development: Collaborate with agency teams to create innovative promotions, ensuring alignment with all key internal and external stakeholders.
• Program Execution: Lead execution of shopper marketing programs (both national and ASPs) that balance brand authenticity with customer strategies, and conduct post-mortems to optimize future initiatives.
• Budget Management: Manage ongoing planning and budget to ensure timely spending with optimized ROI.
• Supplier Relationship Management: Maintain relationships with external suppliers to develop in-store displays and manage inventory of all point-of-sale materials.
• Analytics and Insights: Utilize brand analytics and measurement tools (Nielsen, shipments, communications KPIs) to gather insights and drive recommendations for future brand initiatives, including campaign post-mortems.

What You’ll Bring:

• 1-2+ years in Brand Marketing role, or related agency experience in marketing and/or shopper marketing
• Experience in digital marketing, including social media, eCommerce, paid search & display advertising
• A passion for brands, communication, strategy, consumer insights and storytelling.
• Post-secondary education
• Proven creativity coupled with sound business judgement and an entrepreneurial spirit
• Outstanding communication (written & oral)
• Proven ability to build productive internal and external relationships
• Exceptional project management skills and highly detailed oriented
• Appetite for continuous learning
• Ability to understand and interpret data to build insights

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us:

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf, Schneiders, and Greenfield Natural Meat Co. We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.

A diverse and inclusive work environment

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.

We embrace a strong, values-based culture

Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com.