Marketing and Commercialization Specialist

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

At Campbell Company of Canada, we believe in searching for the best and the brightest professionals at every level and in every specialty who live into our values. The 5 C’s of Campbell – Care, Character, Collaboration, Competitiveness, Creativity – demonstrate the best of who we are today and who we aspire to be. Living our values will foster an inclusive, high-performance culture. Our employees act with intention, lead with integrity, and are truly passionate about what they do to bring our purpose to life: Connecting People Through Food They Love.

General Summary

The Marketing and Commercialization Specialist will play a critical role in supporting the Head of Rao’s Sales in Canada by executing the marketing strategy, driving innovation commercialization, and supporting sales efforts to expand Rao’s brand presence in the Canadian market. This role requires a proactive individual with a strong background in marketing execution, data analysis, project management, and cross-functional collaboration to deliver results that align with annual objectives and business goals.

Primary Responsibilities:

1. Marketing Execution
   • Partner with agency teams to develop and execute integrated marketing campaigns, including in-store communications, advertising, digital, social media, and more.
   • Lead agency relationships to ensure alignment with the overall marketing strategy and partnership with the Canadian distributor.
   • Oversee the marketing plan for Canada and identify key tactics to achieve annual business objectives.
2. Data Analysis
   • Analyze retailer data using tools such as Power BI to generate insights that inform business decisions and strategies.
3. Innovation Commercialization
   • Manage and implement innovation commercialization activities across multiple business lines.
   • Collaborate with cross-functional teams to identify growth opportunities and prioritize resources to achieve desired results.
   • Provide timely updates on key milestones and business-critical deliverables.
4. Project and Business Leadership
   • Identify business needs and define project scope, ensuring alignment with key stakeholders.
   • Champion initiatives by forecasting financial value and strategic benefits and prioritizing activities accordingly.
   • Drive projects to successful completion, ensuring all deliverables are met within scope.
5. Sales and Customer Support
   • Assist in the development of annual business plans and customer reviews.
   • Liaise with insights and marketing teams to create Canadian-specific content.
   • Support broker and distributor management, including participating in weekly broker calls as needed.
   • Act as a liaison between U.S. and Canadian customer teams (e.g., Walmart, Costco) to ensure continuity and alignment.
   • Partner with the supply chain team to maintain seamless operations.

Compensation Range:

The target base salary range for this full-time salaried position is between $80,000 - $90,000. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation.

Why choose Campbell’s for your next opportunity?

1. GREAT PEOPLE: We take our work seriously, but we also celebrate, laugh, and have fun. We are stronger together when we are open, honest, and, above all, real. You are not just a number here, you’ll be a direct contributor to the company’s success and your voice will be heard.
2. HYBRID and FLEXIBLE WORK /PERSONAL TIME OFF: Employees enjoy a combination of in-office and remote working arrangements, personal days, vacation programs and office closure during the Christmas break.
3. COMPETITIVE COMPENSATION: We offer a competitive base salary + bonus potential at every level in the organization. We also provide a Defined Contribution Pension Plan, and support your long-term savings goals through our group Registered Retirement Savings Plan (RRSP), saving and Tax-free Savings Accounts (TFSA).
4. INCLUSIVE CULTURE: “Inclusion and diversity at all levels of the business are critical for achieving our strategic goals. At Campbell, we’re committed to building a winning culture that enhances inclusivity in the workplace and commits to listening to, learning from, and understanding one another in every interaction. We believe that diverse perspectives are a key ingredient in our recipe for success.” CEO, Mark Clouse
5. PROFESSIONAL and CAREER DEVELOPMENT: Supported by our commitment to talent development, we offer many learning and development opportunities from initial onboarding, regular Lunch and Learns, a library of self-paced learning, external education allowances, mentorship, high-visibility project opportunities and regular feedback.
6. ICONIC BRANDS and CHALLENGING WORK: Work for a company with beloved and iconic legacy brands. Across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and collaborate to innovate and solve the problems they’re passionate about.

As an employer committed to employment equity, we encourage applications from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities/expressions. We will accommodate individuals with disabilities through each stage of the recruitment and selection process based on individual need. Please advise us of any needs when your interview is booked and we will do our best to meet them. If you are interested in this opportunity, please submit your application here.

Campbell...Connecting People Through Food They Love.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.