Reports To: Senior Manager, Market Insight & Pricing
Position Summary: The primary function of the Market Insight & Pricing Associate is to ensure we meet or exceed our revenue targets by supporting the team with insight into the market and our direct competitors. This is accomplished by providing a comprehensive analysis and data across the business, as well as supporting our pricing, marketing and development strategy. The objective of this role is to provide insights into residential trends based on analysis of internal and external market & competitive information. The Associate - Market Insight & Pricing gains input from various business teams to deliver analysis, strategies and help support revenue optimization programs that drive revenue growth based on the optimal mix of market pricing, value proposition and product features.
Key Responsibilities
Analyzing market trends to optimize pricing and inventory decisions
Tracking market activity using internal and external resources
Maintaining the Competitive Database & the Competitor Analysis tool
Supporting & providing internal customers with market analysis & strategy to optimize pricing
Supporting the implementation of new tools/systems to favor effective pricing/profitability management
Supporting the rolling out and testing of scalable revenue optimization programs across the business that drive and accelerate revenue growth
Supporting and refining our pricing models and value proposition strategy as our business grows and becomes increasingly more complex and sophisticated
Ensuring that revenue from established segments and markets is optimized, while assisting in the development of strategies for emerging segments, markets and new products
Creating and updating Yield Management, market and revenue reports statistics, graphs, and charts
Becoming an expert in marketing and customer data, and helping to identify and fill data gaps, using internal resources and outside vendors
Attending regular yield management conference calls with teams to understand business focus
Supporting national and international research projects on an as-needed basis, including acquisition pricing and analysis
Assisting with mapping projects
Assisting with Broker & Leasing agent support
Support the needs of the Investment & Development teams
Other duties and responsibilities as required
Qualifications
University Degree in Business, Marketing, or a related field
Excellent English verbal and written communication skills required
3-5 years of Pricing/Yield Management experience
Strong understanding of Financial Analysis & Reporting
Advanced MS Excel Skills - Must be comfortable creating complex formulas, using pivot tables, and developing models
Ability to work proficiently on group & team projects
Exceptional project management skills, driving multiple initiatives and rollouts on tight deadlines