Market Access Lead

Reference No. R2770092

Position Title: Market Access Lead

Department: Value & Access Canada

Location: Toronto, Ontario

About the Job

The primary role is to define and implement the integrated payer strategy to reach optimal funding and maximize access and reimbursement and product value for Sanofi products and offerings throughout the product’s lifecycle. The strategy will provide Sanofi with a competitive advantage within the marketplace. The critical success factor for this role is shifting the dialogue with the payers from price to the value of the Sanofi offerings, which will result in their increased affordability and accessibility for the patients through the improvement of patient outcomes which in turn impacts efficiency within the healthcare system.

The Lead will work in close collaboration with other teams within the sector, Sanofi Franchise Business Units, Regional Public Affairs and Stakeholders, North America and Global, EU Access and Brand teams, Medical Affairs and other functions.

Main Responsibilities:

• Per brand/offering, develop, maintain and continuously optimize the market access strategy and payer value proposition throughout its lifecycle.
• Formulate evidence-based payer value propositions based on robust understanding of payers and their decision-making systems.
• Define the overall payer strategy to execute the reimbursement and/or tendering strategy, inclusive of the integration of required stakeholders, policy, KOL influencing activities and all relevant functions.
• Proactively define the required strategies to shape and influence the desired marketplace, and facilitate the implementation of the plan greater than two years in advance of anticipated customer needs.
• Define business growth opportunities within Key Payer Accounts, key factors driving customers’ decisions, and potential solutions to capitalize and optimize payer access as identified from understanding payer needs.
• Ensure flawless execution of reimbursement submissions and rebuttals at federal, provincial and hospital levels by building high quality value dossiers with medical, health economics, marketing and provincial payer managers to include clinical dossier, health economic budget impact models and any evidence that can impact decisions.
• Support activities within the key therapeutic areas aimed at continuous demonstration and communication of the value of Sanofi offerings to the payers.
• Utilizing customer insights and input, elaborate new and innovative strategies including product listing agreements (PLAs) with federal and provincial drug plans, public health, cancer agencies and hospitals to optimize reimbursement of Sanofi products and offerings in collaboration with the provincial payer manager, business intelligence, health economics, marketing and pricing to optimize revenue for the brands.
• Working with external expertise, early input into the Health Economics strategy to support the payer value proposition.
• Strong understanding and intelligence of the Canadian payer environment (public and private), CDA, INESSS and provincial decision-making processes.
• Work with the Pricing team to develop sustainable business and achieve local and global approval of the pricing strategy for new products taking into account the policy and politic environment (payers, pCPA, PMPRB), the reimbursement challenges and financial considerations.
• Collaborate in the development of stakeholder engagement plans to facilitate activities which enable maximal private and public coverage with expedited provincial reimbursement.
• Work with product managers and financial analysts to generate forecasts, including market access projections and product penetration analysis. Ensure validation with provincial and private payer managers.
• Work with the global/North American organization to ensure alignment of strategies/share best practices.

About You

Key Requirements: