Manager, Social Media & Performance Marketing

Salary Range: $90,000 - $110,000

Who we are:

Canaccord Genuity (CG) is a leading independent full-service financial services firm, with operations in two principal segments of the securities industry: wealth management and capital markets. CG is driven by an unwavering commitment to build lasting client relationships – we achieve this by generating value for our individual, institutional, and corporate clients through comprehensive wealth management solutions and investment banking services. We are a leading independent wealth management firm in Canada, and the leading mid-market provider of investment banking advisory, equity research, sales and trading services for corporations and institutions.

We pride ourselves on understanding our clients’ needs and finding innovative, bespoke solutions. Our entrepreneurial and friendly team will challenge you to learn and grow every day. We value great work and collaboration and strive to eliminate bureaucratic thinking. We’re looking for talented people who thrive in a fast-paced environment and want to have an impact with innovative ideas and best practices.

Come be a part of our Canadian success story and help deliver superior experiences for our clients. At CG, we recognize that diversity across our business strengthens our client relationships and enables more innovative solutions. We strongly encourage applications from all qualified individuals regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. CG provides an accessible candidate experience. If you need any accommodation throughout the interview process and beyond, please let us know.

Job Title:

Manager, Social Media and Growth

Location:

Toronto or Vancouver

Responsibilities:

• Develop, implement, and optimize digital marketing campaigns, including SEM (Paid search/PPC/SEO) and social media (including retargeting).
• Build and scale complex online and offline marketing campaigns using data insights to drive creative solutions, optimize performance, and maximize ROI.
• Set growth benchmarks and establish analytics dashboards to track and report on key performance metrics.
• Manage budgets across channels to achieve performance and business goals.
• Identify and test new high-potential channels, utilize customer data and research to refine acquisition strategies.
• Develop and implement growth strategies aligned with business objectives. Use attribution modeling, market insights, customer data, and industry trends to guide planning.
• Lead the development and execution of content strategies for all CG Canada’s social media channels. Oversee content creation and posting.
• Own campaign reporting and communicate progress towards digital media performance targets for CG and advisor teams.
• Stay current with industry trends, competitor activities, and emerging advertising trends in the financial services sector. Apply insights to refine demand generation strategies and position CG/Advisor teams as thought leaders.
• Act as a social media consultant for advisor teams, providing insights, strategies, and trend updates.

Skills and Qualifications:

• Bachelor’s degree in marketing, communications, business or a related field.
• Proven experience in B2B and B2C digital marketing.
• Proficiency in A/B testing platforms.
• Basic technical understanding of HTML and strong SEO skills.
• Exceptional quantitative and analytical skills with a data-driven approach.
• Experience with website analytics tools, Salesforce CRM, Meta and LinkedIn analytics.
• Proven track record in executing paid campaigns across LinkedIn, TikTok, Meta, X, and Pinterest.
• Hands-on experience with the development and optimization of large-scale online acquisition campaigns (not agency-managed).
• Strong curiosity and a proactive approach to learning and professional development.
• Adaptable and self-motivated with a drive for results.

All applications will be held in strict confidence. In order to be considered for employment, candidates selected for interviews will be required to show proof of citizenship, permanent residence or eligibility to work in Canada with no restrictions. We wish to thank all candidates for their interest but only those applicants selected for an interview will be contacted. No phone calls please. Thank you for your understanding.