Manager, Public Relations & Advancement

For all Administrative postings please disregard the following statement. For CUPE postings please refer to Article 9.01 (d) of the CUPE Collective Agreement to ensure you have met the eligibility requirements to apply to CUPE competitions.

Employment Status: Full Time

Employment Type: Regular

Job Summary:
The Manager of Public Relations & Advancement, reporting to the Director of Executive and Governance Operations, will help create and maintain a positive image for the College of New Caledonia (CNC). As a member of the Leadership Team, the Manager will increase CNC’s visibility, enhance its reputation, improve communication with the community and key stakeholders, and support the college’s goals. The Manager will take media requests and schedule interviews as appropriate, foster good relationships with the media, write and edit press releases and social media posts.
In consultation with the Director and the President, this role will manage all internal and external communications for the Office of the President, including crisis management. The Manager will also develop and lead activities to build donor relationships that support the college’s growth and student success.

Specific Duties:

1. This role leads and manages the Public Relations and Advancement portfolio, aligning with the College’s vision, mission, and goals.
2. In consultation with the Director, the Manager assists the President with public relations, community engagement, and managing Public Relations effectively.
3. This role actively engages with the community, industry, donors, alumni, media, and businesses to build and maintain positive relationships, enhancing the College’s reputation as a preferred post-secondary destination.
4. The Manager plays a key role in leading fundraising and alumni relations initiatives.
5. This position oversees a team of Donor and Alumni Relations Specialists and a Content and Media Relations Officer.
6. The Manager supports various college-wide initiatives, including strategic enrollment management.
7. You will be part of a team actively engaged in contributing to and accomplishing the vision, mission, and goals of the College and in supporting the aspirations and needs of our learners.
8. You will promote a positive work atmosphere by interacting and communicating in a professional manner that demonstrates mutual respect with students and colleagues.

Additional Specific Duties:

1. Supervises and leads team members by coaching, encouraging dialogue, and providing guidance to resolve work issues. Helps set and meet team goals and monitors performance.
2. Develops and executes Public Relations and Advancement plans with staff and partners.
3. Creates and manages strategies for public relations, crisis communications, storytelling, and community engagement. Works with the President and senior leaders to address issues proactively.
4. Under the direction of the Director, manage internal and external communications for the Office of the President, promoting transparency and collaboration. Develops a public relations strategy to support the institution’s goals and reputation.
5. Supports the President with publications, advocacy materials, and advice on publicity and government relations events.
6. Builds partnerships with donors, community partners, and College partners to enhance the institution’s profile and programs.
7. Develops a fundraising plan to identify prospects, cultivate donors, and organize fundraising events.
8. Plans and implements events that connect stakeholders with the college’s vision.
9. Leads policy development for public relations and advancement activities, including media relations, partnerships, and donor relations.
10. Leads the development and execution of a fundraising plan for major gifts, planned giving, and annual fundraising activities.
11. Engages alumni to support Strategic Enrolment Management and Marketing (SEMM) goals and improves partnerships and donor relations.
12. Supports board communications as needed.
13. Communicates with leadership, the board, ministries, BC Colleges, and other external officials.
14. Manages the department budget effectively.
15. Participates in community engagement, celebrations, convocation, and networking opportunities.
16. Attends public events with the President as needed.
17. Collaborates with internal and external partners to maintain a strong community presence.
18. Serves on committees and boards as appropriate or as directed.
19. Administers the provisions of the collective agreements.
20. Performs other duties as assigned by the Director.

Skills & Qualifications:

1. Minimum of a Bachelor’s in Public Relations, Communications, Marketing or other relevant field is required.
2. Minimum 5 years of progressive experience in public relations, communications, fundraising, or a related area, preferably within the education or non-profit sector; an equivalent combination of education and experience may be considered.
3. Experience in areas including but not limited to community engagement strategies, and emergency communication is an asset.
4. Proven experience in the fundraising field required.
5. Fund-Raising certification preferred.
6. Proven ability to plan, schedule and direct employees in a busy, deadline-driven environment in which all team members optimize resources, have an eye for detail, and consistently meet deadlines and project requirements.
7. Excellent oral and written communication skills.
8. Excellent organizational and interpersonal skills.
9. Proven leadership ability in a unionized setting.
10. Demonstrated community leadership skills and abilities.
11. Demonstrated commitment and ability to work collaboratively and effectively with diverse constituents.
12. Experience managing departmental budgets and projects.

Location: Prince George, BC

Salary: $92,139 - $122,852 per year

Department: Executive Office

Employee Group: Administrative

Number of Positions to fill: 1

Open Date: 02/18/2025

Screening/Close Date: 03/10/2025

Special Instruction/Details to Applicant:

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * Are you legally able to work in Canada?
  • Yes
  • No
• * Do you have a Bachelor’s in Public Relations, Communications, Marketing or other relevant field?
  • Yes
  • In progress
  • No
• * If you have a Bachelor's Degree please advise what discipline your Bachelor's Degree is in.

  (Open Ended Question)

• * What is the highest level of education attained?
  • GED
  • High School Diploma
  • Post-Secondary Diploma
  • Associates Degree
  • Bachelors Degree
  • Red Seal Certification
  • Masters Degree
  • Doctorate
  • Other - Please list in resume
• * How many years of experience do you have in this type of position?
  • 0-1
  • 1-3
  • 3-5
  • 5-7
  • 7+

Documents Needed To Apply

Required Documents:

• Resume
• Cover Letter
• Credentials

Optional Documents:

• Other
• Optional Credentials 1
• Optional Credentials 2

College of New Caledonia, Human Resources
3330 22 Ave, Prince George, BC V2N 1P8, Canada