Manager of Communications, Brands and Beauty (SDM)

Location:

243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important?

Shape the Future of Beauty at Shoppers Drug Mart! As Canada’s leading pharmacy retailer, we’re more than just prescriptions; we’re a top destination for all things beauty, dedicated to helping Canadians Live Life Well. We're seeking a passionate and results-driven Manager of Brand Communications, responsible for both internal and external communications, to champion our diverse portfolio of beauty and personal care products. This role demands a strategic thinker with a deep understanding of the beauty retail landscape, exceptional communication skills, and the ability to manage multiple brands, business partners, and agencies to enhance brand visibility, reputation, and engagement.

Responsibilities:

1. Develop and implement comprehensive internal and external brand communication strategies to promote Shoppers Drug Mart's beauty and personal care brands (Quo Beauty and partnerships with key exclusive and priority brand partners).

2. Create and maintain strong relationships with media outlets, influencers, and industry partners to secure positive media coverage and brand exposure.

3. Proactively identify and leverage opportunities for brand partnerships, collaborations, media opportunities and sponsorships to enhance brand visibility and reach.

4. Collaborate with internal stakeholders, including marketing, social media, product development, and senior leadership, to align brand communication efforts with overall business objectives.

5. Manage and oversee the execution of all brand communication initiatives, including press releases, media and influencer events, internal communication rollouts, and influencer campaigns.

6. Monitor and analyze media coverage and industry trends to identify potential risks and opportunities for brand communication strategies.

7. Stay up-to-date with industry best practices and emerging trends in brand communication, public relations, and digital marketing.

8. Manage all budget elements and financial reporting associated with campaigns.

Qualifications:

1. Minimum of 5 years of experience in brand communication, public relations, or a related role, preferably within the beauty and/or retail industry.

2. Agency experience and client service is an asset.

3. Proven track record of developing and executing successful brand communication strategies that drive brand awareness and engagement.

4. Strong understanding of beauty and retail industry.

5. Excellent written and verbal communication skills, with the ability to craft compelling messages and effectively engage with diverse stakeholders.

6. Demonstrated experience in media, events and influencer relations, including building relationships with journalists, securing coverage, and managing partnerships.

7. Exceptional organizational and project management abilities, with the capacity to manage multiple priorities and meet deadlines.

8. Proficiency in digital marketing and social media platforms, with a solid understanding of how to leverage these channels for brand communication purposes.

9. Knowledge of industry tools and analytics to measure the effectiveness of brand communication efforts.

Note: This job description is intended to provide a general overview of the responsibilities and qualifications required for the Manager of Brand Communications role. It is not exhaustive and may be subject to change based on the needs of the organization.

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay, and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co-workers, customers, and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust, and make connections. If that sounds like you, and you are open-minded, responsive to change, and up to the challenges provided in a fast-paced retail environment, apply today.

Employment Type: Full time

Type of Role: Regular

Shoppers Drug Mart Inc. recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.