Manager, Marketing, Government Relations and Strategy

Date Posted: November 12th, 2024

Position Title: Manager, Marketing, Government Relations and Strategy

Location: 620 Royal Avenue, New Westminster

Terms: Full-time, Permanent

Salary: $70,000-$90,000 annually

Start Date: As soon as possible

Reports To: Chief Data, Technology, Marketing and Strategy Officer (CDO)

Benefits:

• Free YMCA gym membership
• Business casual dress code
• Flexible schedule
• Professional development and training opportunities
• Extended health and dental benefits
• Disability and life insurance
• Employee assistance program with free access to counselling
• Retirement plan with employer matching

Nature & Scope:

The Manager, Marketing, Government Relations and Strategy will be a key partner in streamlining YMCA BC’s strategic initiatives through the optimization of processes and KPIs. The manager will be responsible for identifying growth and revenue opportunities while ensuring the long-term sustainability of YMCA BC’s community impact.

Major Responsibilities:

• Responsible for identifying growth and revenue opportunities by leveraging insights from Marketing, Government Relations, and program evaluations.
• Identify and implement innovative processes, tools and technologies to enhance operational efficiencies.
• Collaboratively work with leaders in other departments including but not limited to Government Relations and Marketing to create structured frameworks that align with the organization’s strategic initiatives and goals.
• Partner with Data & Analytics team to develop metrics and tools that enable data-driven strategies to support the YMCA BC.
• Facilitate a collaborative environment, ensuring cross-department leaders align with the organization's strategy initiatives.

Qualifications/Experience:

• 3-5 years of experience in strategic planning, strategy, consulting, research and insights, or a similar role within a complex organization.
• A bachelor’s degree in any relevant field, such as engineering, international relations, or economics. A master’s degree would be beneficial but is not required.
• Experience with strategic frameworks, process improvements, and driving innovation.
• Proven experience working cross-departmentally and managing large-scale projects.
• Familiarity with data-driven decision-making, business case development, and the ability to implement structured organizational improvements.
• Experience in a not-for-profit or mission-driven environment considered an asset.
• Excellent oral and written communication skills
• Strong organizational and interpersonal skills
• Proficient with MS Office Suite for word processing, spreadsheets, email systems and database applications
• Successful candidates will be required to provide a current and satisfactory Criminal Reference Check/Vulnerable Sector Search issued no later than six (6) months preceding start date

Competencies:

In addition to bringing a commitment to YMCA vision and values, the candidate should possess the following competencies:

Leading Self

• Evolve in Professional Capability – Commit to being better
• Achieve Excellence and Authenticity – Show up with the best version of you

Leading Others

• Develop the Potential in Others – Help people grow and lead
• Create a Culture of Connection – Build bridges between people and partners

Leading Mission

• Think and Act Strategically – Make good decisions and act on them
• Make an Intentional Impact – Advance the strength and cause of the Y

About the YMCA:

YMCA BC is a charity dedicated to strengthening the foundations of community, by nurturing the potential of children, teens & young adults, promoting healthy lifestyles, fostering a sense of social responsibility and delivering lasting personal & social change to grow in spirit, mind, and body.

Since January 2023, YMCA of Northern British Columbia, YMCA-YWCA of Kamloops and YMCA of Greater Vancouver are officially one association, with one mission to strengthen our impact for communities across British Columbia. We are YMCA BC. This transition marks a new chapter in our long-standing history of building communities, transforming lives, and connecting people of all ages, stages, backgrounds and abilities, to unique opportunities to learn, grow, and reach their potential.

YMCA BC is committed to creating an inclusive, accessible environment where all members of our community feel valued, respected, and supported. We encourage applications from the diverse communities in which we live and serve, including but not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. We have established policies, procedures, and practices to meet accessibility standards throughout the hiring process. Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our Human Resources department.

Application deadline: November 21st or until filled

Thank you for your interest and application.

Due to the high volume of applications received, only short‐listed candidates will be contacted.