Manager, Marketing and Recruitment

If you believe the difference between a potential student and an applicant comes down to the right information at the right time and you can create memorable campaigns in unique ways, we want to meet you. SAIT's dynamic Marketing team leads the institutional Marketing and Recruitment Plan, manages brand, marketing and recruitment initiatives, and operates key digital marketing channels.

The Opportunity

Reporting to the Director, Marketing and Recruitment, you will lead SAIT’s brand and marketing strategies, campaigns, and initiatives. You are a skilled marketing professional who uses research and data to develop strategic and innovative plans that position and differentiate SAIT and drive customer/student acquisition.

You strive for a deep understanding of the goals and priorities of your stakeholders and ensure alignment of marketing initiatives with SAIT’s strategic objectives and audience needs. Your team of marketing specialists develop and implement comprehensive omnichannel plans, leveraging a diverse range of tactics including: digital advertising, social media marketing, email campaigns, content marketing, print advertising and publications, out-of-home (OOH) advertising, experiential events and strategic partnerships. Through continuous optimization, encompassing A/B testing, marketing automation workflows, and performance analysis, you maximize campaign effectiveness and uncover actionable insights to inform future marketing strategies.

You have exceptional communication and collaboration skills with a proven ability to cultivate strong relationships with stakeholders including leadership, partners, faculty, staff, and suppliers.

Overseeing the work and performance of marketing staff members, your experience managing teams in a unionized environment is both effective and inspiring. As a leader, you see yourself as a coach and consultant. You focus on ensuring that your team understands priorities and has the ability to deliver. You have a passion for quality and attention to detail and you diligently manage all aspects of team administration.

• Recruitment Marketing
• Lead the development of comprehensive recruitment marketing strategies and campaigns.
• Use research and data to inform decisions, including leveraging CRM data to create targeted marketing campaigns and personalized experiences.
• Oversee the tactical implementation of recruitment marketing strategies by leading direct reports and collaborating with business partners, agency partners, and other SAIT team members.
• Analyze and report on marketing performance and the ROI and ROE of campaigns and initiatives.
• Brand Management
• Lead the development and execution of brand strategies and campaigns that align with SAIT’s strategic objectives.
• Develop customer experience strategies that are aligned with overall brand strategy.
• Maintain brand consistency across channels and provide guidance on how to apply the SAIT brand.
• Manage SAIT trademarks and use of SAIT’s logo.
• Conduct regular market research and competitive analysis.
• Client Services
• Ensure marketing strategies and project plans include stakeholder input and considerations.
• Report back on a regular basis on recruitment marketing performance.
• Leadership
• Lead and motivate a team, through regular mentoring and coaching.
• Foster a culture of strategic innovation for recruitment marketing.
• Manage and oversee all aspects of team administration including following defined procurement processes and managing supplier quotes, invoices and budgets.
• Manage all aspects of team performance including human resource management.

• Marketing degree or diploma or commensurate combination of education and experience.
• Minimum of 7 years of Marketing experience, with 3 years overseeing marketing campaigns.
• At least 3 years of leadership/management experience.
• Advanced knowledge of Marketing theory and practices including brand positioning, the marketing mix, omnichannel marketing, customer behaviour and journey mapping, lead acquisition and nurturing, and advertising appeal techniques.
• Demonstrated understanding of how to translate brand values into tangible customer experiences.
• Demonstrated experience using research and data in decision making.
• Demonstrated project management experience, with experience using agile methodologies preferred.
• Familiarity with CRM tools/marketing automation platforms and email marketing software is required.
• Superior verbal, written and visual communication skills are required, including the ability to present publicly to large and small audiences on Marketing strategies, trends and our work.
• Working-level skills with the Microsoft Office Suite are required.
• Experience working with defined procurement processes and large budgets is preferred.
• An understanding of the MarTech landscape and emerging technologies, including how AI and machine learning can be applied to marketing is considered an asset.
• Experience managing staff in a unionized environment, including hiring and performance management, is considered an asset.

Job classification: Manager

Salary range: 98,000.00 - 125,000.00 CAD/YR

Paid Leave: 4 Weeks Vacation / 14 Flex Days per year

# of positions: 1

Hours Per Week: 37.5

Position End Date: 2026-06-13

Posting closing date: 2025-03-24

About SAIT

SAIT is a global leader in applied education. Named one of Alberta’s Top Employers, we offer the chance to work with a purpose — preparing the next generation of industry leaders, entrepreneurs, advocates and explorers.

Building on our 100+ year history, we’re looking for innovative, bold and collaborative employees who embrace change and deliver world-class customer experiences. Your future starts now at SAIT.

Equity, diversity and inclusion (EDI) is essential to achieving SAIT’s vision to be a global leader in applied education. We encourage applications from women, Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At SAIT, we understand that experience comes in many forms. We’re dedicated to adding diverse perspectives to SAIT - so if your experience is close to what we’re looking for, please consider applying.

SAIT is committed to supporting persons with disabilities throughout the recruitment process. We will work with applicants to provide accommodations upon request to the Talent Advisor.