Manager, International Marketing and Recruitment

Manager, International Marketing and Recruitment

Interested applicants must submit their application and all required documents online on the Douglas College Career Site www.douglascollegecareers.ca.

This position will remain open until filled.

Please ensure your resume clearly explains how you meet the required knowledge, skills, and abilities of the position for which you are applying. All candidates selected for interview will need to bring original certificates and diplomas of educational credentials noted on their resume.

Position Information

Position Title: Manager, International Marketing and Recruitment

Posting Number: 02387SA

Grade or Pay Level: A - Pay Band 11

Salary Range: Min: $92,139.00, Control: $122,852.00, Max: $135,137.00. Placement within a salary band is typically up to Control Point based upon a review of skills, experience & internal equity. The College may place over Control point in limited circumstances.

Position Type: Administration - Regular

Posting Type: Internal/External

Regular/Temporary: Regular

Employment Type: Full-Time

Start Date: 11/18/2024

Work Arrangements: Regular hours of work are typically 9:00 am to 5:00 pm, Monday to Friday. Occasional travel, and travel between Douglas College’s locations as required.

The Role

The Manager, International Marketing and Recruitment, reports to the Director, International Marketing and Enrolment, and is responsible for developing and executing marketing and recruitment strategies for the College as they relate to international students (independent and institutional exchange students, credit and non-credit students) at Douglas College.

Responsibilities

• Marketing and promoting Douglas College nationally and internationally in the field of international education and coordinating on a college-wide basis the development, management, execution, and evaluation of multifaceted marketing and recruitment strategies for international students.
• Representing Douglas College to outside agencies on a regular basis, including Canadian Embassies/Consulates, international education fairs, international agents, international high schools, colleges, universities, and Canadian overseas and provincial high schools that predominately enroll visa students.
• Providing leadership for a regionally-focused marketing, recruitment and admissions team and developing and implementing country market plans, analyzing market intelligence, identifying new business opportunities, as well as traveling and representing the College in student recruitment activities internationally.
• Managing human resources including selection, evaluation and supervision of unionized employees and non-unionized contract employees; ensuring adherence to collective agreement provisions; determining the method and terms of compensation for contracted employees and specialized project contracts.
• Analyzing the College’s strengths and weaknesses as well as the opportunities and threats faced in the marketplace; analysis of the external environment including students served, the nature of the competition, and the political and economic climate; confirmation of long-term institutional enrolment objectives, focusing not only on numbers but also on the desired mix and quality of college students.
• Having the ability to develop and implement qualitative and quantitative research strategies and to analyze results and utilize the findings to develop and improve recruitment strategies, and deliver the results.
• Having the ability to build consensus and foster teamwork among the variety of stakeholders in the international marketing and recruitment effort across the campus. Maintaining a productive working relationship with the faculties, the Registrar’s office, and Student Services.
• Acting as lead change agent to develop and implement strategies that result in the continual evolution of international marketing and student recruitment activities and systems both external and internal to the College.
• Being fully cognizant of cultural and immigration issues, and the transition from an international country to Canada.
• Working with the Marketing and Communications Office and the Centre for Educational and Information Technology to maintain current international websites to ensure that they remain dynamic and up-to-date and to be responsible for developing new technology strategies as opportunities present themselves (e.g., a CRM, e-newsletter, blast email, etc.).
• Developing many client-focused publications/prints – package materials for marketing, recruitment brochures, and facilitating communication with prospects and applicants and being an effective communicator of written work for the College with regard to college international admission, academic programs, and student life.
• Interpreting and administering College policies and procedures in relation to International Educational obligations, risk management for projects and collective agreement provisions as they apply to the department.
• Developing and managing the annual marketing and recruitment budget.

To Be Successful in this Role You Will Need

• Established professional credibility as usually evidenced by a Master’s degree, and/or a combination of formal and informal education and experience with demonstrated professional credibility.
• Minimum five years experience in mid-level administrative positions with directly relevant experience in international marketing and recruitment.
• Demonstrated cross-cultural communication skills.
• Experience in personnel recruitment, selection and performance management.
• Highly developed interpersonal communication and team-building skills.
• Experience in the Canadian (in particular British Columbia) post-secondary education sector.
• Knowledge of Immigration Canada rules and regulations related to visa application and other issues related to international education.
• Proven management experience including budget development and employee supervision in a unionized environment.
• Demonstrated abilities that align with the Douglas College Core Competency Framework.
• Working knowledge of Spanish and/or Russian preferred.
• Occasional travel overseas required; valid passport required.

Equity Statement

Douglas College is committed to fostering a diverse, inclusive and equitable learning and working environment. In support of this journey, we welcome all people to apply, including people from groups that are experiencing inequity, including, but not limited, to Indigenous Peoples, racialized or persons of colour, persons with mental or physical disabilities, persons who identify as women, and/or persons of marginalized sexual orientations, gender identities and expressions, and persons of all faith identities, age, marital status, and parental status.