Manager Growth Marketing (Remote)

Manager Growth Marketing | SWTCH Energy Inc. | Canada

Who We Are
SWTCH is pioneering EV charging solutions for multifamily and commercial properties across North America.

Founded in 2016 by entrepreneurs, investors, and energy professionals, SWTCH had a vision of enabling communities to realize the social, economic, and environmental benefits of widespread EV adoption. Since then, its EV charging and energy management solutions have been installed in thousands of multifamily buildings, 50 percent of which are classified as low-to-moderate income. By leveraging the latest technology available, SWTCH is making EV charging possible for all buildings.

Job Opportunity
As the Manager, Growth Marketing at SWTCH, you will be a key driver of our marketing efforts to attract and nurture leads, ultimately converting them into loyal customers. Your role will involve creating and executing on strategies that align with our brand identity and business objectives. This position offers the flexibility of working remotely from anywhere in Canada.

Key Responsibilities

1. Marketing Strategy: Lead strategic marketing plans that generate awareness and interest in SWTCH’s EV charging solutions. Collaborate with cross-functional teams to align marketing efforts with sales goals.
2. Campaign Development & Execution: Plan, create, and execute integrated campaigns that generate high-quality leads and awareness in specific markets and/or verticals. Utilize various channels, including digital marketing, content marketing, email marketing, social media, webinars, and events to drive awareness & demand.
3. Content Creation: Craft and collaborate with SWTCH’s Manager, Marketing Communications to produce engaging and informative content that resonates with our target audience, including blog posts, whitepapers, case studies, webinars, infographics, and more.
4. Marketing Automation: Utilize Salesforce’s Marketing Automation platform to streamline lead management, email marketing, and reporting for strategic campaigns.
5. Analytics and Reporting: Monitor and analyze the performance of your campaigns using relevant metrics and analytics tools. Continuously optimize strategies based on data-driven insights to maximize results.
6. Market Research: Stay up-to-date with industry trends, competitor activities, and emerging technologies in the EV charging and sustainable energy sector.
7. Business Impact: As a core member of the operations team, you have the opportunity to take a lead role and make a significant impact on the culture and values of the company.
8. Environmental Impact: We are a clean energy company with a mission to reduce carbon emissions globally to ensure a clean and sustainable future.

Diversity: People develop their talents and skills in different ways. We value different paths and experiences. If you think you meet the qualifications we are seeking, take a chance and express your interest.

Minimum Qualifications

1. Bachelor’s degree in Marketing, Communications, Business, or a related field. Equivalent work experience will also be considered.
2. Proven experience as a marketing manager, experience with demand generation, lead generation, and end-to-end campaigns a key asset.
3. Strong writing and communication skills with the ability to craft compelling and concise content.
4. Proficiency in managing digital marketing campaigns, including email marketing, social media, and paid advertising.
5. Familiarity with Customer Relationship Management (CRM) systems, especially Salesforce, and marketing automation tools, such as Pardot.
6. Knowledge of the electric vehicle (EV) industry, EV charging, sustainable energy, or related technical areas is a plus.
7. Analytical mindset with the ability to interpret data and make data-driven decisions.
8. Exceptional organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
9. Self-motivated and able to work effectively in a remote work environment.
10. Passion for sustainability and a commitment to contributing to SWTCH’s mission.

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home

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