Manager, Digital Marketing

Who We Are; What We Do; Where We’re Going

Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.

Serving over 4,000 customers in over 100 countries, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.

With employees based around the world, Magnet Forensics has been expanding our global presence with offices in Waterloo and Ottawa, Canada; Atlanta, GA, Herndon, VA, Westminster, CO; and Singapore. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.

If you think you would be the right person to join our team working towards this goal, we would love to hear from you!

Your Role

The Manager, Digital Marketing is an integral member of the demand generation team and has responsibilities to build, plan and implement the overall digital marketing strategy. This role will manage a team of digital experts and oversee different digital marketing channels, with a focus on measuring digital campaigns through core KPI’s and revenue pipeline impact.

What You Will Accomplish

1. Develop comprehensive data-driven digital marketing plans, across different digital marketing channels, that drive demand, qualified lead conversion, and measurable sales pipeline.
2. Lead all digital marketing channels, with a focus on Account based marketing strategies, paid media campaigns and SEO optimization.
3. Ownership of Magnet Forensics website including a deep understanding of the customer journey for multiple products, while optimizing content and landing pages for lead conversion.
4. Analyze and report on ongoing measurement of campaigns, including top of funnel digital analytics and campaign attribution tied to sales targets. Deep understanding of digital revenue attribution models and analytics is a major asset.
5. Present and explain performance & results to marketing team and senior management.
6. Manage a high performing digital marketing team and work cross-functionally as the internal digital marketing SME, to keep key stakeholders informed and updated on campaign results.
7. Plan and manage digital marketing budget, to ensure optimal efficiency.

What We Are Looking For

We’re looking for someone who checks off most, but not all, of the boxes. You excel at tackling projects with different timelines and welcome feedback and collaboration. It’s more important to us to find a candidate who can display indicators of success through skills they have developed and experience they have been a part of than to find folks who have “been there, done that”. We want to be a part of your development journey, and we’ll learn as much from you as you learn from us.

There are a few must-haves, but we will keep that list short:

1. University degree in Marketing and/or Communications
2. 5+ years of digital marketing experience
3. 1-2 years of management experience
4. Demonstrated experience in end-to-end management of digital projects.
5. Results oriented and experienced in driving ongoing measurement of campaigns for success.
6. Strong analytical and problem-solving skills with attention to detail.
7. Excellent written and verbal communication skills and collaboration skills.

The Most Important Thing

We’re looking for candidates that can provide examples of how they have demonstrated Magnet CODE in their previous experiences:

CARE – We care about each other and our mission to make a difference in the world.

OWN – We are accountable for our results – while never forgetting to act with integrity, empathy, and respect.

DEDICATE – We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.

EVOLVE – We are constantly innovating and exploring new ways to work together to make an impact with our work.

Salary & Benefits:

The Salary range is for the primary location for which the job is posted. Please note that the actual salary may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. Certain sales-focused roles may have sales incentive plans based on individual or group sales results.

Salary Range:

MIN – MID – MAX

$93,600 – $117,000 – $140,400 CAD

Magnet is proud to offer benefits such as:

• Generous time off policies
• Competitive compensation
• Volunteer opportunities
• Reward and recognition programs
• Employee committees & resource groups
• Healthcare and retirement benefits

We’re committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you’re interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways.

Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law.

We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. If you require accommodation, please let our talent team know, or you can email aoda@magnetforensics.com.

All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position’s job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.