Manager, Consumer Insights, Tim Hortons, Canada

Manager, Consumer Insights, Tim Hortons, Canada

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.

Our Opportunity

As a Manager of Strategic Insights at Tim Hortons, you will play a pivotal role in shaping the strategies for Canada’s most beloved QSR. This role requires a blend of strategic thinking and hands-on execution to uncover and articulate meaningful insights that drive Canadians’ connection with our brand.

Key Responsibilities

• Execute a forward-thinking research plan that aligns with our 3-year strategy and business goals.
• Lead and oversee tracking studies and manage the development, execution, and analysis of custom research projects.
• Influence key stakeholders across the organization by ensuring consumer insights are incorporated into decision-making processes.
• Synthesize data from multiple sources and transform it into compelling, actionable insights that drive business growth.
• Present research findings and recommendations to internal business partners, ensuring that insights are clearly communicated through strong storytelling.
• Collaborate closely with various departments (Category, Marketing, Digital, etc.) to align research efforts with business priorities.
• Actively monitor market trends and competitive activities, leveraging new and innovative research methodologies.
• Build and maintain relationships with research suppliers and agencies, ensuring that their work aligns with project objectives.
• Ensure that roadblocks are escalated for quick resolution, and projects are completed on time and within scope.

Qualifications

• 3-5 years of experience in a consumer insights role is preferred.
• Extensive experience with custom research projects, including both qualitative and quantitative methods.
• Strong data analysis skills with an ability to synthesize information into actionable insights.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience working within a strategic function is an asset.
• Strong storytelling and communication skills, with experience presenting insights to senior leadership.
• A passion for consumer behavior, retail/QSR, and problem-solving.
• Proficiency in PowerPoint and Excel, with advanced capabilities in presenting data-driven insights.
• Solid business acumen, organizational skills, and attention to detail.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations.