Manager, Acquisition, Analytics & Insights

Manager, Acquisition, Analytics & Insights

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we're looking for:

Reporting to the Director, Growth Marketing, this role will focus on enhancing our marketing analytics and reporting capabilities to provide actionable insights to improve acquisition marketing performance.

Working closely with our marketing primes, you will be responsible for reporting on campaign and tactic reporting as well as understanding how our marketing tactics are impacting our overall Residential acquisition KPI performance (Revenue, ARPA-in, Gross Ads and Nets). You will turn the analytical data into insights to collaboratively help improve and design future campaigns and initiatives in constant pursuit of improved and maximized results.

What you’ll do:

1. Campaign/Tactic Performance and Highlights: Track and report on campaign/tactic performance, providing insight toward immediate adjustments or evolutions to improve outcomes.
2. Acquisition KPI tracking & reporting: Closely monitor topline acquisition performance against targets, understanding how campaigns and tactics are influencing trends and develop insights on which levers to pull to support hitting monthly/quarterly/annual objectives.
3. Customer Segmentation Performance: Understand customer segment performance and their decision drivers to collaborate on tactical improvements to marketing strategies and plans.
4. Regional Performance: Monitor sales and nets trends in various regions to inform team on regional differences and improvement opportunities to enhance 4P performance.
5. Perform ad-hoc analysis to support marketing initiatives, providing recommendations and insight.

What you bring:

1. University or College degree, preferably in Analytics, Marketing, Business or related field.
2. Minimum of 8 years of experience in analytics/insights; B2C experience is a plus.
3. Strong written and verbal communication skills, ability to synthesize data insights into simple and actionable details.
4. Highly motivated and adaptable team player, proven ability to manage change in a fast-paced environment.
5. Excellent organizational skills with strengths in time management and prioritization.
6. Excellent relationship building skills and proven track record of working with and managing relationships with multiple stakeholders.
7. Strong knowledge of Tableau, PowerBI and Snowflake (or equivalent).
8. Sales experience and working knowledge would be an asset.

This is a hybrid work position and will require you to be in office three days per week. You can choose which days work best for you!

If you are selected to move forward in the recruitment process, here is what you can expect: A 15-minute phone screen with your recruiter, an interview with Hiring Manager, and a final round virtual interview with Director/VP of the team. Best of luck!

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: Rog-ShawCourt 630 3 Ave SW (8007), Calgary, AB
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 318895

At Rogers, we believe the key to a strong business is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. You matter to us!

Being a Rogers team member comes with some great perks & benefits including:

• Health & well-being benefits
• Donation matching
• Paid time off for volunteering
• Wealth Accumulation including: Pension plan & Employee stock options
• Generous employee discounts
• Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply