Lead, Community & Social

Tbwa Chiat/Day Inc
Toronto
CAD 30,000 - 60,000
Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture.

What You'll Do Here:

  • Work cross functionally with the Content and Creative team to develop community management strategies and creative ideation for Viral Nation’s top tier brands.
  • Supervise dedicated Community Managers and assist with planning of daily posts, monitoring analytics, and maintaining accounts on key social media channels (Facebook, Instagram, Twitter, TikTok, YouTube, etc.).
  • Act as a strategic community manager, taking lead on top priority accounts and mentor to colleagues across the social & community management team.
  • Oversee the development and management of content calendars for dedicated accounts and provide recommendations to enhance content, copy and identify agile moments.
  • Assist in development of Community Management Playbooks for new and current clients, outlining best practices for proactive & reactive community management as well as crisis communications.
  • Provide guidance and direction to Community Management team on innovative tactics to build community and engagement through best practices on social platforms.
  • Present analytics feedback and insights gained from social media marketing to help evolve strategies in a timely fashion.
  • Work in collaboration with the Content, Creative and Accounts divisions to ensure processes and protocols are followed and enhanced.
  • Act as the Social Media expert at Viral Nation, keeping the team up-to-date with changes in the ecosystem, current best practices and trends.

You'll Need to Have:

  • Minimum of five (5) years of professional experience with Instagram, Facebook, TikTok, YouTube, Twitter, LinkedIn, etc.
  • Proficiency with social media management and analytical tools (Sprout Social, Hootsuite, Sprinklr, etc.).
  • Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience.
  • Must have professionally managed Social Media for brands.
  • Experience growing brands on social media through strategic community management.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

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