Intern, Marketing Research - January 2025 Start

161 Bay Street (93021), Canada, Toronto, Toronto, Ontario,

Intern, Marketing Research - January 2025 Start

Our Capital One Marketing Research Team.

Yes, we’re a credit card company. But we’re more than that too. We’re driven by what our customers want, and how to make their lives simpler.

We’re always looking for new ways to get to know our customers. With your help, we’ll build the next generation of banking in Canada based on customer-focused values, compelling products and great engineering.

Working with us

How do we do things at Capital One Canada? We listen — to our people, and to our customers. We change with the times and have adopted a hybrid model. A hybrid working model is one that creates the opportunity to match the work that we do to the environment that best supports that work. Associates working in the hybrid model are expected to come into the office 3 days a week across Tuesdays and Thursdays, reserving Mondays and Fridays as company-wide virtual days. As was true before the pandemic, expectations of being in the office will be balanced with personal life flexibility. We recognize that everyone has a unique working pattern so we’re open to discussing flexible working arrangements that will best accommodate you.

At Capital One we’re committed to diversity, inclusion and belonging. We strive to build a culture where diverse perspectives are valued, innovative ideas are encouraged and inclusive behaviours are embedded in everything we do to positively impact associates.

We’re focused on helping associates live well—physically, financially and emotionally. When you join us, we support you and those who are most important to you, offering full coverage for spouses, domestic partners, and dependents. We’ve designed our benefits program to be flexible, comprehensive and consistent across our organization.

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One’s recruiting process, please send an email to Careers@capitalone.com.

A day in the life of a Capital One Marketing Research Intern.

As part of the Customer Strategic Insights team, you will work on getting to know our customers, and bringing your learnings to life. You will be responsible for designing, conducting, and sharing research - taking it from an idea to execution - in order to influence product marketing decisions.

You will work with research tools like surveys and interviews to gather data, use spreadsheets to analyze and organize it, and slides to present it. Working on the Customer Lifecycle team, you’ll have an opportunity to learn from other specializations like data analysts, process managers, and business analysts.

Here are a few ways that our Insights team has helped the business deeply understand our customers:

1. Product Development: The Marketing Research team conducted a study to get feedback from Canadians on a product we were working on. The findings from research were direct inputs into the advertising of this product.
2. Customer Experience: The Marketing Research Team conducted interviews with customers, to get their feedback on one of our processes. We took their feedback back to the process team and quickly implemented their findings to improve the customer experience.
3. Market Scan: The Marketing Research Team conducted a study to hear from Canadians about their life and financial circumstances. We shared the results of this study across the business, refreshing teams on customer perspectives and preferences.

Be ready to join a community with some of the most talented people you’ve ever met, who see the customer first, and want to use their skills to make a difference.

Marketing Research Intern

Capital One is seeking a Marketing Research Intern to join our Customer Strategic Insights team. In this role you will have the opportunity to unearth consumer insights that inform product and marketing strategies for the company. The ideal candidate will have a keen interest in marketing research, coupled with experience in collecting, analyzing, and/or reporting on customer data.

Responsibilities:

• Design and launch marketing research projects on customer research platforms, working with internal and external research teams.
• Manage participant recruitment and processes & monitor data flow into surveys and/or interviews.
• Use analytical tools to identify trends and key findings from surveys to share back to the business.
• Gain a deep understanding of the Canadian FI Landscape, reporting on market trends and identifying strategic opportunities for the Marketing & Product team(s).
• Learn from other members of Insights team by collaborating on other research projects, using a variety of methodologies and approaches.

Basic Qualifications:

• Pursuing a Bachelors/Masters degree in Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Data Science, Statistics, Data Management or related field, graduating in 2025-2026.
• Interest in Market Research/Insights with a strong focus on strategic thinking and problem solving.
• Experience with collecting, analyzing, and/or reporting on data trends or performance.
• Experience with building presentations and/or sharing work through written and verbal reporting.
• Proficient in Google Suite - Google Docs, Google Sheets, Google Slides.
• Strong written and verbal communication.

Preferred Qualifications
(Don’t have them all? Don’t worry. We’ll help you develop the right skills for the job):

• Past professional experience (co-op, internship, or other) with Marketing Research/Marketing Insights - data analysis, visualization, and presentation.
• Past professional experience (co-op, internship, or other) in Marketing, Brand, Sales, Business Analysis, or Consulting.
• Experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools.
• Graduating in 2025-2026 with availability to transition to a full-time role following internship.

About Capital One Canada

We've been helping millions of Canadians for over 20 years by providing them with access to credit when others wouldn’t. We're on a journey to put our customers first, and keep them there, by building modern technology solutions to simplify and humanize the world of credit cards.

Perks of Being a Coop at Capital One

• Invest in yourself days - last Friday of each month our calendars are blocked off as a "no meetings" day for associates to focus on their development and well being.
• Virtual and in person fun and team building/networking events.
• Competitive compensation.
• Hybrid Work Model with an office located right next to Union Station @ 161 Bay St.
• Comprehensive onboarding with lots opportunities to network.

MUST INCLUDE RESUME AND UNOFFICIAL TRANSCRIPT IN ONE PDF DOCUMENT IN THE ATTACHMENT SECTION WHEN YOU CREATE YOUR PROFILE TO APPLY.

We may use your information for automated decision making. We may, for certain purposes, render a decision based exclusively on automated processing of your personal information as a part of the candidate screening process.

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.