Intern, Marketing

Employment Type: Internship
Contract Duration: 6 months

At IATA, we speak for the airlines of the world, serving and supporting over 300 of them across all continents. We are passionate and knowledgeable about the aviation industry, and we strive to make it safer, smarter, more sustainable and more inclusive. We celebrate diversity and inclusion in our workforce, and we respect and value the different backgrounds, perspectives and skills of our employees. We also care about our employees’ wellbeing, and we provide flexible work arrangements, travel benefits, family-friendly policies, equal pay and a day off on your birthday. We believe in giving back to the community and encourage our staff to participate in volunteering activities that support causes they care about.

About the team you are joining

Passionate about Marketing? Want to get a foot into the aviation industry at a truly international organization? Does the prospect of working with a talented, highly-dynamic Marketing team excite you? If the answer is ‘YES’ and you hold a degree in Marketing, Business or Communications, you’re probably a great fit for our Marketing internship.

We are looking for an energetic and highly-motivated intern with great organizational and time management skills, and who thrives in a fast-paced, deadline-driven environment. If you are a self-starter and a versatile team player, with excellent communication skills, and you enjoy collaborative problem-solving, then we want to work with you. The successful candidate will also have in-depth knowledge of marketing techniques and social media platforms.

Your mission will be to assist exciting marketing projects that support IATA’s training, consulting and certification lines of business. You will build awareness and loyalty by communicating our messages in an impactful and creative way, as our business continues to grow. Day to day, you will support the entire lifecycle of various marketing campaigns, from ideation and preparation of project briefs to steering of vendors, coordination of content, execution and post-launch performance analysis.

What your day would be like

• Offer support in ideation of possible campaign initiatives to promote brand narrative.
• Assist in the development of creative and engaging landing pages as well as the optimization and editing of corporate web pages to enhance user experience and generate leads.
• Conceptualize, coordinate, execute and audit email automation programs in Pardot with operational excellence & goals of increasing CTRs, engagements, lead conversion and revenue.
• Track, analyze, update and maintain marketing campaign performance statistics and data to educate on their effectiveness and continued improvement.
• Assist in creating and managing marketing plans, campaign calendars and project trackers in Monday.com and ensure project timelines are met.
• Collaborate with internal teams, design agencies and content strategists in order to develop online, creative materials as well as copy, and keep the team’s asset repository up-to-date.
• Drive user engagement and add value to the user experience by developing and delivering engaging, creative, and relevant content across all content channels (e.g. product web pages, blog pages, social media platforms, e-mail, video, and print).
• Support with other administrative tasks related to the team and help with monthly reconciliation of expenses vs budget when needed.

We would love to hear from you if

• Degree required in Marketing, Business, Communication or a related discipline (degree must have been achieved within the last 12 months)
• Good understanding of the latest marketing trends and techniques
• Familiarity with email marketing, online marketing tools and social media platforms
• Experience in the successful deployment of marketing automation platforms
• Strong analytical skills, to critically evaluate information gathered from multiple sources
• Excellent PC skills, particularly with MS office programs (Microsoft Excel, PowerPoint, Word and Power BI)
• Experience with salesforce.com will be considered as an asset
• Familiarity with Google Analytics is a plus
• Ability to work independently and under pressure with a high degree of accuracy and organization
• Strong communications and presentation skills
• Ability to build strong relationships with virtual, international (and cross-cultural) teams
• Excellent oral and written English; knowledge of additional languages would be an asset

Travel Required: N

Learn more about IATA’s role in the industry, our benefits, and the team at iata/careers/. We are looking forward to hearing from you!