Intermediate Social Media Strategist

The Basics

Company HQ: London, Ontario

Salary: $55,000 to $70,000

Work Location: London, Ontario

Start Date: TBD

Type of Work/Status: Full-time; Salary

Reports to: Amanda Wolfe, VP Marketing

Do Better. Work Better. Be Better.

At tbk, we lead brands to their next:

Their next brand that delights their customers and helps them acquire the right ones.

Their next marketing website that generates more of the right business.

Their next campaign that leads people with ease to connect with them.

Their next launch strategy that drives new expansion.

Their next backend platform that makes business easier and better.

And the same for brands, we lead tbk'ers to their next:

Your next opportunity to meet with some of the world’s best clients.

Your next chance to show a team of the best what you’re capable of.

Your next moment to focus on your career without sacrificing your personal life.

Your next ability to grow your career with senior mentorship and coaching.

Be your next at tbk.

tbk is an award-winning, full-service agency headquartered in London, Ontario that leads brands to their next. For over a decade, our team of professionals have been helping brands successfully compete and grow. We drive results with entrepreneurial thinking, strategic leadership, accessible websites, memorable branding, performance-based digital marketing, and custom software solutions. It's no wonder why so many of Canada’s most trusted brands count on tbk to deliver exceptional work.

As an Intermediate Social Media Strategist, you’ll be instrumental in managing and executing social media strategies for our clients. We’re looking for someone who is passionate about social media trends, community engagement, and achieving measurable results. You’ll collaborate closely with our creative and performance marketing teams to bring social campaigns to life, ensuring they align with client goals and brand voice. A local presence in London, Ontario, or the surrounding area is essential for this role, as you’ll be actively engaging with the community and attending client events.

How Will You Be Successful in This Role

Innovative Strategy Development: Continuously develop creative and high-performing social media strategies that drive engagement, align with client objectives, and set our agency apart in the market.

Client Understanding & Relationship Building: Demonstrate a deep understanding of our clients' goals and deliver social media solutions that exceed their expectations, building strong, lasting relationships.

Community Engagement: Engage authentically with local communities and clients, showcasing our brand’s presence and commitment to supporting community initiatives.

Data-Driven Performance: Effectively measure and report on campaign performance, making data-driven adjustments to optimize outcomes and meet KPIs.

Proactive Growth Identification: Identify new growth opportunities, both for clients and our agency’s social media presence, ensuring we remain ahead of industry trends and platform updates.

Responsibilities

• Develop, implement, and manage social media strategies across various platforms (e.g., Facebook, Instagram, LinkedIn, TikTok) to drive brand awareness, engagement, and lead generation.
• Create, curate, and manage content calendars that introduce new content types and formats while adhering to best practices to keep clients’ social presence dynamic.
• Produce, curate, and oversee daily social media content (including text, images, videos, and infographics) that resonates with target audiences.
• Engage with local communities and attend client events to capture content, foster relationships, and enhance brand presence.
• Analyze social media performance metrics using analytics tools to measure campaign effectiveness, providing actionable insights for optimization.
• Regularly review and adjust social media KPIs with clients, ensuring alignment with their evolving goals and objectives.
• Collaborate with the creative team to produce visually compelling content that aligns with client brand guidelines.
• Stay updated on industry trends, platform updates, and best practices to maintain cutting-edge social media strategies.
• Conduct social media audits and competitor analysis to identify growth opportunities and improve client performance.
• Prepare and deliver reports and presentations on social media performance for clients and internal stakeholders, offering insights and recommendations as a trusted advisor.
• Support client meetings and strategy sessions, sharing strategic insights to achieve social media objectives.
• Maintain expertise in the latest social media tools, advertising capabilities, and analytics platforms, pursuing relevant certifications as needed.
• Serve as the primary point of contact for clients during social media crises, managing sensitive communications to maintain brand reputation.

Skills Required

• 3-5 years of experience in social media strategy and management, preferably within an agency setting.
• Proven track record of developing and executing successful social media campaigns across multiple platforms.
• Strong knowledge of social media tools and analytics platforms (e.g., Hootsuite, Sprout Social, Google Analytics, Meta Business Suite).
• Excellent communication skills, both written and verbal, with a knack for crafting engaging and on-brand social content.
• Skilled in analyzing data and translating findings into actionable insights and creative solutions.
• Experience with paid social media advertising and campaign optimization.
• Capable of working independently and collaboratively in a fast-paced environment.
• Experience in leading creative brainstorming sessions and bringing innovative ideas to meet client needs.
• Creative thinker with strong problem-solving skills and a keen eye for design.
• Expertise in developing long-term social media strategies that support both brand growth and client-specific objectives.
• Strong copywriting skills to craft compelling and on-brand messaging for social posts and campaigns.
• Passionate about staying current with social media trends and best practices.
• Adaptable in pivoting strategies when new trends or platforms emerge, keeping clients at the forefront of social media innovation.
• Confident in communicating social media strategies, updates, and results to clients, aligning with their business goals.
• Effective at managing client expectations and addressing concerns with professionalism and empathy.