Influencer Marketing Manager

Influencer Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: Mississauga

Compensation: $70,000 - $90,000 / year

Description

The Role

Our influencer marketing machine is one of our most powerful tools when it comes to spreading the good word of dbrand to the unwashed masses. We're looking for an Influencer Marketing Manager who can supercharge that machine. Whether they're developing and maintaining relationships, negotiating contracts with both AAA creators and micro-influencers, or finding methods to further improve our gold-standard PR and Affiliate programs, the Influencer Marketing Manager retains a singular focus: evolve the cult.

If you're the sort of analytical and motivated individual that we're looking for -- possessing razor-sharp judgment and a knack for critical thinking -- you should keep reading.

The Environment

dbrand thrives where other eCommerce companies have failed because our customers enjoy a revolutionary degree of commitment, engagement, and accessibility from us. Maintaining an internal culture of excellence is critical to dbrand's current and future success. Our customers deserve no less than the absolute best, and we hold every member of the team to that exacting standard. The Influencer Marketing Manager is tasked with developing and maintaining our influencer marketing campaigns and partner relationships, applying and monitoring key performance indicators across all channels, and keeping their fingers on the pulse of innovative strategies for influencer acquisition and retention.

At dbrand, you have the opportunity to create once-in-a-lifetime brand experiences for consumers. If you're someone who's organized, committed, and excited about our mission, you would thrive here.

The Characteristics

• Agile: You’re nimble and adaptable.
• Analytical: Your decisions are driven by data.
• Collaborative: You value the contributions of your coworkers.
• Curious: You’re eager to learn new concepts and master new skills.
• Disciplined: You never allow the details to slip.
• Enthusiastic: You exhibit a contagious passion for digital marketing.
• Innovative: You develop new approaches to complex problems.
• Perfectionist: You persist until every detail has been optimized.
• Persistent: You’ve never failed; only experienced speed bumps.
• Reliable: You live up to both verbal and written agreements.

The Responsibilities and Qualifications

In order to make a positive impact as part of our team, your focus in this role will be to:

• Own dbrand’s Influencer Marketing Strategy from budget to results.
• Plan and execute influencer marketing campaigns aligned with overall business objectives.
• Develop and iterate processes for efficient influencer sourcing, outreach, product seeding, and ongoing management.
• Evolve and report on key performance indicators, including a sophisticated ROI model.
• Facilitate contract negotiation and payment with assistance from other internal stakeholders.
• Run dbrand’s micro-influencer program ensuring a consistent stream of content.
• Operate dbrand’s PR and Affiliate programs.
• Mentor and develop prospective junior team members.
• Manage external creative agency relationships as required.

Minimum qualifications include:

• 4+ years digital marketing experience, including at least 2 years in Influencer Marketing, PR, or Partnerships strategy.
• Successful track record of planning and executing Influencer Marketing strategy for multi-million dollar campaigns.
• Excellent project management skills.
• Exceptional relationship management and people skills.
• Impeccable written and verbal communication.
• An exacting eye for modern design.
• Ability to identify and implement process improvements.
• Detail-oriented, self-sufficient, resourceful, organized, and proactive.
• Experience leading cross-departmental projects.
• Insights into rapidly-changing trends of DTC marketing.

The Moment of Truth

The job starts between $70,000 and $90,000 per year with health, dental, vision, profit-sharing and GRSP benefits. We’re located a few minutes west of Pearson Airport.

Still think you have what it takes to ensure that we're attracting the world-class talent that our customers deserve?

You’re welcome to prove us wrong.