[Hiring] Digital Marketing Specialist @Directive

Sep 14, 2024 - Directive is hiring a remote Digital Marketing Specialist. Location: Canada.

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

*This role is titled Paid Media Specialist internally*

Overview:

The Paid Specialist plays a vital role in daily task execution to achieve our clients’ goals. The Paid Specialist must possess a nimble and diverse range of talents and capabilities to complete each assignment with confidence and finesse. They must also possess a willingness to learn new skills to blend in with an ever-evolving industry landscape.

Roles and Responsibilities:

1. Task Management and Ownership - Paid Specialists must manage assigned tasks efficiently with visibility for key stakeholders in Asana, ensuring timely completion, and adherence to instructions provided by the Strategists while maintaining best practices. The tasks they must be able to fulfill are:

2. Recurring account optimizations and routine hygiene tasks - including SQRs, Routine budget pacing checks (with strategist oversight), Placement Audits, Negative Keyword Management, Ad Extension Management, Supporting with Keyword Research, and analyzing campaign performance metrics using tools such as Google Analytics, GA4, to make data-driven decisions to improve conversion rates.

3. Production of Campaign builds in the UI and editor tools- (Strategy is led by Strategists, with Specialists owning the development of PPC and social advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads) including: Ad copy ideation and optimization with quality control from the strategist, physically launching paid media campaigns, assisting with client communications, taking notes during appropriate calls, populating action items in Asana, and supporting with reporting data pulls.

4. Proactive Communication - Effectively communicate with the Strategist team, reporting any challenges or requirements during the execution of task assignments in order to fulfill the tasks successfully.

5. Time Management - A successful specialist will know how to manage a high-volume workload and provide accurate estimates for task completion.

Goals:

• Task Acceptance Rate: 95% - As measured by whether completed work was presented to a client

• Timeliness of Execution: 100%

• CSAT scores > 4.2 for their pod

What You Offer:

• At least 1 year of experience working at a performance/digital marketing agency

• Experience working specifically with B2B SaaS/tech clients in an agency setting

• A fundamental grasp of paid media concepts

• Strong experience with major ad platforms

• Basic analytical aptitude

• Proven organizational, project, and time management skills.

• An enthusiasm to grow as a paid media professional.

What We Offer:

• We have a set living wage at Directive.

• Medical, dental, vision plans, disability, and life insurance coverage.

• Benefits to Support the Whole Person:

• Mental - Access to certified therapists, membership to Headspace.

• Physical - Gympass.

• Time Off - Unlimited PTO, Paid Company Holidays, Your Birthday Off, Paid Parental Leave.

• Financial - Traditional and Roth 401(k) with a 3% company match.

• Bonus - Annual bonus based on tenure.

• Annual Anniversary Trip to Newport Beach, CA.

Work Environment Requirements:

As a remote-first company, you’ll have the ability to work from anywhere in Canada. This role has the opportunity to operate 100% virtually from your home office.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.

If you require reasonable accommodations in completing this application, direct your inquiries to careers@directiveconsulting.com.

Additional Information:

At Directive, we’re committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC