HEALTH MARKETING SPECIALIST

• Division & Section: Public Health, Communications
• Job Type & Duration: Full-time, Temporary (approximately 7 months) Vacancy
• Hourly Rate:$45.19 - $49.53, Wage Grade 14
• Shift Information:Monday to Friday, 35 hours per week
• Affiliation: L79 Full-time
• Number of Positions Open: 1
• Posting Period: 24-Feb-2025 to 10-Mar-2025

Major Responsibilities:

To design communication strategies and tools to affect positive community health and lifestyle outcomes, using a diverse range of multi-platform health communications and marketing approaches.

• Provides guidance and advice to program managers regarding effective communication strategies
• Conducts risk assessments for all communication initiatives and recommends risk mitigation tactics
• Monitors project process and ensures critical timelines are met
• Ensures all communication, marketing and promotional initiatives meet accessibility and equity standards
• Liaises closely with program managers and staff to design innovative marketing strategies
• Ensures the client is continually made aware of the status of the project, especially milestones and issues
• Ensures that complex public health data and information is appropriately translated into plain language for target audiences and that it conveys the appropriate messaging
• Ensures all necessary components of the campaign/portfolio are delivered on schedule and on budget
• Develops innovative content for online and traditional media
• Ensures the effective and strategic delivery of communication products
• Liaises with external marketing agency of record, where applicable
• Maintains knowledge of current industry best practices and new techniques used in health marketing and communications
• Maintains the integrity of and works to improve the Toronto Public Health brand
• Conducts thorough evaluations of campaigns to determine effectiveness, provide insights and support evidence-based decision making

Key Qualifications:

Your application must describe your qualifications as they relate to:

• A Baccalaureate degree in marketing, journalism, communications, or the equivalent combination of education and experience.
• Considerable experience in marketing and/or strategic communications.
• Considerable experience preparing effective communication strategies that support the organization’s goals and objectives.
• Considerable experience with traditional and social media best practices.
• Considerable experience managing large communication projects or social marketing campaigns.

You must also have:

• Excellent writing, verbal and editing skills.
• Knowledge of industry best practices, accessible and inclusive communications.
• Excellent organizational skills, time management, analytical skills and attention to detail.
• Ability to perform research and evaluate campaigns to support evidence-based decision making.
• Ability to interpret complex concepts and translate the information into plain language.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment to employment equity.