Head of Strategy

Head of Strategy

Reporting to: President and OMG Chief Strategy officer

At Hearts & Science, we believe marketing has always empowered strong relationships between people and brands. Today, steering these relationships through modern media ecosystems not only presents massive opportunities for more powerful connections, but it also comes with more complexity and risk than ever before. We are a team of integrators and subject matter experts united across disciplines and armed with globally leading technology to humanize data and decode culture - driving more powerful customer relationships and better results for our clients.

Our commitment to bring this unique value proposition to the forefront of our client service model provides our teams and clients with focused consumer insights, elevated media solutions, and ultimately better business outcomes.

Hearts & Science: Our tenets drive how we will work

• We will build Hearts & Science solutions for clients, designed around what will drive future growth for their business.
• We will be agents of change; we want to inspire, not just deliver on our goals.
• We will be thought leaders, focused on staying ahead of custom trends and keeping our clients on the forefront of innovation.
• We will operate with complete transparency and be a collaborative force with stakeholders and agency partners.
• We will be healthy disrupters – staying curious and bringing new ideas to ways of working.

Characteristic traits:

• A solution seeker
• Always prepared with a POV
• Growth mindset
• Authentic
• Change agent
• Collaborator
• Always seeking opportunities
• Courageous and Brave
• Active listener
• Transformative thinker
• Committed to creating a culture of performance and curiosity
• Student of ever-evolving data & tech

The Head of Media Strategy is a strategic partner to our clients; your responsibility is to deliver growth of their brands. You are responsible for defining growth opportunities, both short and long term, and advising our clients on which strategic direction they should take. You are a partner to both the client and the Client business lead, working together to guide our clients to success. Your core responsibility is to drive growth of the clients' brands.

Within this role, you have two core areas of responsibility:

Strategic growth for the client

• You will analyze market trends and competitive data, keeping a pulse on the state of the category and industry, bringing insights to your client. You will be an expert at leveraging our unique data and cultural intelligence tools to bring clear and concise strategic recommendations.
• You will continuously monitor the brands' performance and health, working closely with the Marketing Science teams to advise on the relationship between brand and performance strategies.
• You will be an expert in audience understanding, using qualitative and quantitative intelligence to understand and anticipate consumer needs, using these insights to inform brand and media strategy.
• You will lead and develop best-in-class strategic recommendations for your client, ensuring clear and concise storytelling that delivers on the needs of the client, understanding the nuances between what Senior leaders need vs. day-to-day media teams need.
• You will have a relentless focus on the strategies that are going to deliver business outcomes and unlock revenue for your client.
• You will develop innovation road maps and execute on those roadmaps to ensure application to the clients' business.
• When necessary, you will create and facilitate client workshops, bringing thought-provoking work to them.

Strategic growth of our work

• You will work closely with our SBUs to orchestrate the right set of capabilities around your clients' needs for any given moment or brief. You will connect media, content, commerce, and creative to understand the right combination to drive growth.
• You will lead and advise on the strategic narrative of our recommendations, working with the audience, content, planning, activation, and marketing science teams to connect the dots across the entire recommendation and ensure strategic direction is being pulled through. You will clearly define the goal, the problem, the insight, and the solution.
• You will deliver thought leadership that can sit both internally and externally, showcasing future thinking POVs that shape our strategic product and work.
• You will partner with the team to educate and up-level the work, bringing guidance and mentorship to team members where necessary.
• When necessary, you will participate in both organic and new business opportunities. You will act as a strategic leader that guides the narrative, co-creates the work, and establishes why AaaP is right for the clients' needs.

Qualifications:

• You have a strong ability to have intelligent conversations about media planning, marketing, and business that gives a client confidence in your partnership.
• You must have experience and knowledge with various categories.
• You must have 8+ years of experience in running strategy across an integrated team.
• You will have a proven track record in delivering strategic excellence and growth for clients you have managed.

If you are passionate about leading transformational media strategies and influencing the future of marketing, we would love to hear from you! Please submit your resume and cover letter to careers.canada@omnicommediagroup.com.