Head of Marketing

The Head of Marketing is a senior strategic position responsible for shaping and driving the go-to-market and growth strategies within Canada's higher education sector. Based in downtown Fredericton along the scenic Saint John River, this role combines market strategy with customer journey optimization to make a significant impact on UFred's expansion goals. We are looking for a strategic leader with a proven track record in marketing, sales, and data-driven growth, ready to lead cross-functional teams in a dynamic and fast-paced environment.

Qualifications

• Master's degree in business, marketing, or a related field.
• Proven experience in marketing, sales, or business development within Canada's higher education or a fast-paced, high-growth environment.
• Strong data and analytical skills, with a demonstrated ability to make data-driven decisions.
• Leadership experience with a track record of building and managing successful teams.
• Proficiency with marketing automation tools, CRM systems, and sales technologies.

Responsibilities

Strategic Market Planning and Execution

• Develop and execute a go-to-market strategy tailored to the Canadian higher education market, setting and managing growth targets and efficiency metrics.
• Collaborate with product development to adapt solutions to the Canadian audience, ensuring alignment with market demands and trends.

Customer Journey Management

• Own the customer journey for UFred, optimizing from initial engagement through to enrollment.
• Implement targeted strategies across acquisition funnels to maximize conversion and retention.

Data-Driven Growth Strategy

• Use data analysis to prioritize and refine growth initiatives, continuously optimizing based on performance metrics.
• Monitor trends and competitive insights, making necessary adjustments to remain competitive in the market.

Campaign and Team Management

• Work closely with performance marketing and sales teams to create and execute campaigns that drive demand and generate leads.
• Manage budgets, allocate resources, and lead a high-performing team to meet revenue and growth objectives.