Growth Marketing Programs Specialist

About eSentire

eSentire, Inc. is the Authority in Managed Detection and Response, protecting the critical data and applications of 2000+ organizations in 80+ countries, across 35 industries from known and unknown cyber threats.

Founded in 2001, the company’s mission is to hunt, investigate and stop cyber threats before they become business-disrupting events. Combining cutting-edge machine learning XDR technology, 24/7 Threat Hunting, and proven security operations leadership, eSentire mitigates business risk and enables security at scale.

The Team eSentire difference means enterprises are protected by the best in the business with a named Cyber Risk Advisor, 24/7 access to SOC Cyber Analysts, Elite Threat Hunters, and industry-leading threat intelligence research from eSentire’s Threat Response Unit (TRU). eSentire provides Managed Risk, Managed Detection and Response and Incident Response services.

About eSentire

eSentire, Inc. is the Authority in Managed Detection and Response, protecting the critical data and applications of 2000+ organizations in 80+ countries, across 35 industries from known and unknown cyber threats.

Founded in 2001, the company’s mission is to hunt, investigate and stop cyber threats before they become business-disrupting events. Combining cutting-edge machine learning XDR technology, 24/7 Threat Hunting, and proven security operations leadership, eSentire mitigates business risk and enables security at scale.

The Team eSentire difference means enterprises are protected by the best in the business with a named Cyber Risk Advisor, 24/7 access to SOC Cyber Analysts, Elite Threat Hunters, and industry-leading threat intelligence research from eSentire’s Threat Response Unit (TRU). eSentire provides Managed Risk, Managed Detection and Response and Incident Response services.

It's our mission at eSentire to protect our customers 24/7/365 and we extend this conviction to job seekers. During the application and interview process, eSentire will communicate with you from one of our corporate "@esentire.com" email addresses, never from a public email address. We strive to provide a welcoming, respectful, and thorough interview process, providing the candidate with ample opportunity to spend time with the hiring manager, recruiter, and future colleagues face to face, or using a video conference technology.

Growth Marketing Programs Specialist:

We are seeking a Growth Marketing Programs Specialist to lead new outbound growth marketing campaigns and own events targeting security decision maker prospects that will help build new pipeline and drive new business revenue growth. The Growth Marketing Programs Specialist will be responsible for leading the budgeting, planning and development of new integrated campaigns including virtual summits, third-party webinars, bespoke reports and industry surveys focused on key topics that resonate with and engage new prospects that meet eSentire’s ideal customer profile. The role will also have end-to-end ownership of eSentire’s strategy and execution for our presence at Tier 1 events in North America.

Responsibilities:

• Develop and execute security-focused integrated horizontal and vertical growth marketing campaign strategies to drive customer acquisition and grow top line revenue for the business
• Determine budgets and identify vendors to work with on virtual summits and third-party webinars that can deliver leads that can meet our ideal customer profile
• Plan, develop and execute industry surveys and bespoke thought leadership reports focused on key security topics that feature eSentire SMEs and support in differentiating eSentire’s value proposition
• Coordinate different types of campaign tactics working with the broader marketing team including but not limited to content development, digital, social media, paid media, video, email and field marketing
• Leverage 6sense, account level intent and ABM approaches in coordination with cross-functional teams to maximize new business pipeline and marketing through the lifecycle
• Understand and be able to articulate our positioning, differentiators, vertical segmentation and how we compare to competing offerings
• Work cross-functionally with other marketing functions including marketing operations, corporate communications, field marketing and product marketing teams to execute marketing tactics
• Consider how programs and campaign content can be used in broader channel marketing efforts and with key go-to-market technology partners
• Work with marketing operations and SDR teams to follow best practices in lead management including scoring, routing and data accuracy within our marketing automation platform (Pardot) and CRM (Salesforce)
• Ensure effective and efficient communication with internal and external SMEs and stakeholders
• Assist with budget forecasting, evaluating, measuring and reporting on program and tactic effectiveness, pipeline generation and ROI
• Leverage marketing data and insights to measure and optimize the performance of marketing programs, maximizing ROI and driving revenue growth
• Work with marketing leadership to budget and plan Tier 1 event strategy for eSentire during the year
• Have ownership for concepting messaging and engaging in-booth activation experiences to generate booth traffic
• Work with vendors and in-house creative to build detailed plans and budgets for creative, booth build out/tear down, staffing, logistics, lead capture, in-booth presentations, give-a-ways, on-site meetings, after-hours events and hotel room blocks
• Manage and support pre-event outreach, social media support, thought leadership sessions, releasing new research and PR engagement
• Leverage marketing data and reporting to closely evaluate and measure event strategy effectiveness, pipeline generation and ROI
• Support customer expansion and retention campaigns and initiatives as needed

Qualifications and Skills

• Bachelor's Degree in Marketing or related discipline preferred
• 5-8 years’ experience in marketing programs/demand gen in B2B technology, preferably cyber security experience
• Demonstrated marketing campaign creation, execution and optimization experience
• Understanding of marketing lead generation tactics and strategy
• Demonstrated skill in managing timelines, budgets and multiple vendors
• Strong ability to prioritize work in a demanding, fast-paced environment while managing multiple programs/tactics at one time
• Able to use judgement to build program plans that meet targets and work independently
• Excellent verbal, written and interpersonal communication skills
• Able to prepare and lead discussions across teams and work with senior/technical leaders across the business
• Experience with marketing automation, lead nurture, and using sales and marketing technologies such as Salesforce, Pardot and 6sense (or other ABM)
• Strong Microsoft Office proficiency, including Excel and PowerPoint
• If the successful candidate lives within 50 km of our office in Waterloo, Ontario this will be a hybrid position (Monday and Friday – work from home, Tuesday, Wednesday and Thursday – work onsite). If the successful candidate lives more than 50 km from our office in Waterloo this will be a remote position.

Why a Career with eSentire?

Our Culture: At eSentire we work in a collaborative and innovative work environment. We work with brilliant and passionate people who strive and encourage others to do their best. eSentire’s idea-rich environment welcomes creative and sometimes unconventional perspectives!

Growth Opportunities: At eSentire you will have the opportunity to grow and make an impact from your work. We encourage innovation in all who become a part of our team. With growing operations internationally, there are many lateral and upward advancement opportunities for rewarding and developing careers with eSentire. We’re strong believers in continuing education and provide the resources that you need to continue learning.

Employee Perks: We provide breakfast, snacks and refreshments (at our physical office locations in Waterloo, London, and Cork), flexible working hours and vacation, company-wide equity and bonus programs, subsidies for continuing education and health & wellness, and attractive compensation and benefits plans. We make it our obligation to the team to stay current with compensation trends in the tech field!

We thank all applicants in advance for applying. Only individuals selected for interviews will be contacted.

eSentire is committed to creating a fair work environment that is aligned withthe Accessibility for Ontarians with Disabilities Act (AODA). We guarantee equal treatment and provide opportunities regardless of race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these basis. If you have any accessibility requirements during the recruitment process, please reach out to our HR team at aoda@esentire.com and any accommodation needs will be addressed upon request.
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