Growth Marketing Manager

Location: 530 West Broadway, Vancouver BC, Canada

Core hours: Monday to Friday from 8am – 4:30pm PST

We value collaboration, both in-person and remotely. This position is classified as Hybrid under our Hybrid Work Program Policy, where this position is required to be onsite for a minimum of 3 days per week.

Role Summary

Join us as our Growth Marketing Manager, where you'll drive customer acquisition, brand engagement, and revenue growth through innovative, data-driven marketing strategies. Reporting to the Director of Digital Marketing, you’ll oversee a team focused on expanding online reach, optimizing Customer Lifetime Value (CLV), and increasing ecommerce traffic and conversions. This role emphasizes growth strategy, digital campaign execution, and data analysis to meet revenue targets and enhance digital performance.

We’re seeking a seasoned, strategic leader with extensive growth marketing expertise, strong business acumen, and solid skills in data analysis and insights gathering. You’ll collaborate across departments to drive customer acquisition, optimize lead-to-customer processes, and support retention initiatives.

Responsibilities

Duties and responsibilities include, but are not limited to:

1. Develop and implement multi-channel growth strategies to drive customer acquisition and increase conversions, including SEM, display advertising, online video, and social media.
2. Analyze growth metrics (CPA, CLV, etc.), collaborating with an analyst to generate insights that inform strategic growth opportunities.
3. Set and oversee paid media budgets, participate in retail sales forecasting, and support media planning to optimize ROI.
4. Lead testing initiatives, A/B testing, and experiments with new growth channels to enhance performance; provide monthly reports on digital activities.
5. Manage influencer marketing, partnering with the Digital Content and Public Relations teams to leverage influencer collaborations for brand awareness and sales growth.
6. Create and manage digital campaigns across paid, organic, and social channels, ensuring alignment with overall growth objectives.
7. Develop Go-To-Market strategies for product launches, aligning campaigns with broader digital marketing and growth goals.
8. Track and analyze campaign performance, optimizing key metrics such as conversion rates, CPA, ROAS, and ROI to continuously improve outcomes.
9. Work with the Digital Content Manager to align content strategies with growth objectives, supporting acquisition and retention efforts.
10. Oversee the creation of optimized content, ensuring SEO best practices and using data for continuous improvement.
11. Develop and execute retention marketing strategies, leveraging email, SMS, and loyalty programs to increase retention and maximize CLV.
12. Refine segmentation and personalization strategies to enhance customer communications.
13. Manage relationships with agencies, contractors, and vendors to ensure alignment with growth objectives, overseeing budgets, timelines, and deliverables.
14. Lead and mentor a team of digital marketing specialists, fostering a high-performance environment with clear goals and growth plans.

Qualifications

8+ years of digital and growth marketing experience, with at least 5 years in a team management role.

Proven success in developing and implementing growth-focused digital marketing strategies.

Strong leadership abilities with a record of building and managing high-performance teams.

Post-secondary education in Marketing, Business, or related field with a growth and digital focus.

Preferred experience in both B2B and B2C digital marketing.

Proficient in integrated marketing campaigns, data analysis, and digital growth tools.

Familiarity with enterprise CMS, marketing automation, and analytics platforms.

Strategic, data-driven thinker with strong analytical skills and proficiency in growth metrics (CPA, CLV, etc.).

Capable of collaborating on data analysis to generate actionable insights for growth.

Excellent written, verbal, and presentation communication skills.

Skilled in budget management, retail sales forecasting, and media planning.

Proficient in Microsoft Office and digital marketing tools.

Total Rewards

Competitive salary, quarterly and annual bonuses based on individual and company goals, 100% employer-paid premiums for extended health, health spending account, wellness program, green transportation incentive, various paid time-off options available from your first day, and product discounts.

The Application

Please submit a resume with a cover letter. Applications are currently being reviewed. Immediate submissions are still welcomed.