Growth Marketing Manager

Job Title: Growth Marketing Manager
Department: Marketing
Reporting to: Director of Marketing
Location: Remote, US or Canada

Greenfield is looking for a Growth Marketing Manager to join our growing team.

Position Overview:

The Growth Marketing Manager is responsible for developing and executing marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role involves campaign management, content creation, market research, and performance analysis to ensure marketing efforts are aligned with business objectives.

Who We Are:

Greenfield Global is a leading producer and supplier of high-value, mission-critical raw materials, ingredients, and additives that are vital to businesses and integral to a lower-carbon economy. From start-ups to the largest brands in the world, customers trust Greenfield’s extensive portfolio of premium products, regulatory expertise, and industry-leading service to improve people’s lives and the health of the planet.

Why Join Greenfield?

We innovate, collaborate, and work with purpose. By unlocking the potential of people, partnerships, and nature to accelerate sustainable solutions for the health of the planet, our work has a positive impact on the environment around the world. We’re always looking for people who can bring new talents and experience to our team.

Who You Are:

• Proven ability to craft compelling content that resonates with key audiences and ties to business value by driving traffic, awareness, and positive brand perception.
• Proven track record of developing and executing marketing campaigns that have directly resulted in measurable business growth, including increasing MQLs, SQLs, and expansion sales.

Your Experience Should Include:

• 5 plus years of experience in marketing roles, specifically demand generation and/or content marketing functions at fast-growing entities with lean teams.
• Experience marketing specialty alcohols, solvents, and blended solutions, partnered with a strong understanding of the key audiences, targets, and intended uses. B2B marketing experience is a must.
• Experience leveraging AI to improve marketing results.

Job Responsibilities:
Campaign Development and Execution:

• Plan, develop, and execute 360 marketing campaigns aimed at increasing loyalty, cross-selling, and customer acquisition to customers in the beverage and alcohols, industrial, personal care, and/or flavors markets.
• Coordinate with internal teams and external vendors to ensure timely and effective campaign delivery.
• Manage yearly marketing calendar for beverage, flavor, and industrial markets related to marketing campaigns, trade shows, advertising, etc.

Customer Intelligence:

• Conduct market research to identify trends, opportunities, and competitive landscape.
• Develop ideal customer profiles to better understand and engage with key audiences.

Content Creation:

• Develop sales enablement materials including presentations, product summaries, competitive briefs, brochures, etc.
• Research, write, and plan compelling content for key markets to be shared through a 360 approach including blogs, video, social media, email, and website.
• Collaborate with the design team to create visually appealing marketing materials.

Performance Monitoring and Reporting:

• Track and analyze campaign performance using monthly KPI scorecard.
• Provide regular reports on campaign outcomes, insights, and recommendations for improvement.

Communicate and Continuous Improvement:

• Partner closely with sales, product, supply chain, and legal to ensure awareness, alignment, and a seamless customer experience.
• Stay up to date with the latest marketing trends, specialty chemicals, and technologies to deliver the most effective messaging and marketing programs.

Total Compensation & Care:

• Base salary dependent on experience and demonstrated performance.
• Formal and informal training opportunities.
• Comprehensive health and dental benefits.
• Income protection: short- and long-term disability coverage, life insurance, paid personal sick time.
• Vacation time exceeding industry standards.
• Company funded retirement savings program with individual contribution opportunities.
• Meaningful and challenging work.
• Curated intentional culture focused on growth and development, engagement, and communication.

About Us:

We own and operate five distilleries, four specialty chemical manufacturing and packaging plants, and three next-generation biofuel and renewable energy R&D centers. This integrated model enhances supply chain transparency, quality control, custom formulation development, and ultimately customer satisfaction.

Core Values:

• Honesty
• Integrity
• Respect
• Commitment
• Openness to Change

Core Principles:

• Innovation: We are constantly seizing opportunities to develop new products, processes, and methods to meet the diverse and demanding requirements of our customers.
• Collaboration: We are part catalyst, part collaborator. We work with partners to get the most out of our existing products and to develop custom solutions for our customer requirements.
• Responsibility: Our commitment to give back to local communities in the US and Canada goes beyond the bottom line. We give back to the planet by processing renewable resources into low carbon fuels and chemicals.
• Agility: Our team is not only fast, we have the flexibility and creativity to pivot with customer needs to develop custom-made, on-time solutions.
• Discipline: At every plant, and for every customer, for every shipment, we put quality first. We operate a tight, transparent supply chain while meeting the highest regulatory standards.