Growth Marketing Manager

Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights.

Our commitment to fostering an exceptional workplace culture has earned us notable recognitions, including being listed as a Great Place to Work in both the technology and healthcare sectors. Join us in our mission to empower healthcare innovators and improve healthcare differently.

Your mission

Are you an experienced growth manager with proven expertise in using tools like HubSpot and Account Engagement/Pardot? Passionate about performance-driven marketing, you master best practices and know how to orchestrate effective strategies.

Reporting to the Senior Growth Marketing Manager, you will lead targeted Account-Based Marketing (ABM) campaigns, product marketing initiatives, as well as SEO/SEM and email marketing strategies. You will define strategic objectives aligned with key accounts and segments, measuring the impact of your actions to optimize pipeline growth and strengthen our presence in the healthcare sector.

Your daily life

In your day to day, you will be led to:

1. Implement and oversee the execution of acquisition and cross-sell strategies for B2G, B2B, and B2C segments.

2. In collaboration with the Growth Marketing team, develop and execute campaigns based on best practices, while implementing an A/B testing and tracking system to document insights and continuously optimize performance.

3. Establish measurable objectives and KPIs to track the effectiveness of initiatives, channels, tactics, and overall campaigns.

4. Implement and provide guidance on automation strategies to maintain contact engagement throughout the customer lifecycle, in collaboration with other departments.

5. Work closely with marketing teams to provide data-driven recommendations and industry best practices for defining the company's SEO strategy and that of its products.

6. Conduct keyword research and analysis to design SEO strategies aligned with marketing objectives.

7. Develop and optimize landing pages to maximize lead conversion rates.

8. Create keyword strategies to enhance brand visibility, website performance, and visitor engagement.

9. Monitor campaign performance, analyze key metrics, and make data-driven adjustments to optimize results.

10. Collaborate closely with cross-functional teams to ensure seamless execution of marketing campaigns.

11. Build strong relationships with external vendors and agencies to enhance marketing efforts.

Your profile

• Bachelor's degree in Marketing, Business Administration, or a related field.

• 7+ years of experience in demand generation and digital marketing.

• Proficient in HubSpot tools, as well as Account Engagement/Pardot platforms.

• Proven experience in developing and executing successful marketing campaigns.

• Strong analytical skills and the ability to make data-driven decisions.

• Solid skills in Account-Based Marketing.

• Excellent communication and interpersonal skills.

• Experience in SEO, SEM, email marketing, social media management, and content marketing.

• Ability to thrive in a dynamic and fast-paced environment.

• Since you will be interacting with our clients, many of whom are English or French speakers, proficiency in both English and French (spoken, written, and reading) is required.

Petal’s position on remote working

In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to. Petal employees continue to benefit from the option of teleworking up to the maximum flexibility permitted by the nature of the position and the smooth running of operations.

Our benefits

• A signing bonus of $1,000 for your remote work set-up;

• Compensation that recognizes your contribution;

• 4 to 6 weeks of paid vacation per year;

• 5 paid personal days per year;

• A group RRSP / DPSP plan with employer contribution;

• A complete group insurance plan, from day 1;

• An annual wellness allowance;

• Access to the Lumino Health telehealth application;

• Flexible work hours and more.

Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request.