Growth Marketing Manager

We are Sienna Senior Living, a publicly traded company (TSX:SIA) and one of Canada’s leading owners and operators of seniors’ residences. We offer care, support, services and housing in Retirement and Long Term Care to seniors/residents and their families. And we truly believe it is a privilege to serve Canada’s seniors, ensuring they live fulfilling lives with the utmost comfort, dignity and respect.

At Sienna, we empower our 12,000 team members to help our residents live the life they desire and deserve. We provide our team members the tools and support to deliver excellent clinical care and elevate the resident experience through choice, personalization, and community engagement.

What Sienna Offers: We are a purpose driven organization. We aspire to cultivate an environment and culture where team members feel valued, heard and empowered to do meaningful work. And we offer a number of programs and benefits that support team members’ financial, personal and professional needs:

• A competitive salary and vacation package
• RRSP with employer match
• Share Ownership and Reward Program (SOAR)
• Employee Share Purchase Plan with company match
• Continuous learning and growth so you have the skillset needed to succeed and take on new challenges
• A welcoming culture that values diversity and differing perspectives, experiences and beliefs
• Hybrid Work Model – 3x a week working at corporate head office (Markham, ON)

What You’ll Be Doing:

• Responsible for the development and implementation of Growth Marketing strategy in collaboration with internal stakeholders including Sales team.
• Act as the subject matter expert for CRM and all email marketing efforts. Proactively stay current with the latest CRM, Lifecycle Marketing and Marketing Automation trends, to provide innovative recommendations.
• Database management activities; protect and grow the marketing databases including cleanliness and maintaining quality leads.
• Targeting and list segmentation, marketing automation triggers, flows and lists, A/B testing and experimentation.
• Email campaign set-up, landing page set-up, deployment of emails. Including creating HTML emails from scratch and updating templates. Draft email copy and subject lines as required. Future may include SMS.
• Comply fully with all privacy, confidentiality, marketing permissions, data security and other requirements related to the handling, access and storage of customer data.
• Plan, execute and evaluate prospecting, nurture and re-engagement campaigns.
• Design targeted nurture campaigns to educate, engage and convert prospects across the funnel.
• Regularly monitor email performance data and analyze results for success (meeting objectives, ROI), areas of optimization, building reports, dashboards and presentations.
• Analyze campaign data to share actionable insights and opportunities with sales team and improve engagement and performance.
• Assist in management of our marketing tech stack - from our marketing automation platform to data enrichment. Including oversight of technical integrations with CRM and other martech stack initiatives.

Experience & Education Required:

• Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred
• 5 years of experience in lifecycle/email marketing, lead nurturing, marketing automation and A/B testing preferably in a B2C environment
• Excellent knowledge and experience with Google Analytics and other KPI analysis/tracking
• Experience in database management, cleanup and list segmentation
• Good understanding of acquisition, engagement and retention campaigns
• Experience with marketing automation tools like Hubspot, Yardi, etc., creative software and MS office.
• Excellent written and analytic skills and demonstrated track record of developing creative solutions.
• Excellent project management skills with the ability to manage multiple priorities and deadlines effectively
• Strategic thinker with a strong understanding of consumer behaviour and segmentation strategies
• Exceptional communication and interpersonal skills with the ability to collaborate effectively across teams

Sienna Senior Living is committed to employment equity, diversity, and inclusion in the workplace. In accordance with provincial regulations, upon request, support will be provided for accommodations throughout the recruitment, selection, and assessment process.