Growth Marketing

About the role

As a Growth Marketing Manager, you will be responsible for managing and executing a multi-channel ad and sponsorship strategy that drives brand awareness, user acquisition, and pipeline growth within the technical developer community and our target accounts.

In this role you will

• Manage day-to-day operations, overseeing execution between external agencies, vendors, and internal teams
• Collaborate with internal teams and agencies to create monthly reports, distilling key insights and optimization opportunities
• Partner with Product Marketing to analyze funnel performance, identify pain points, and develop strategies to improve the user journey
• Work with Business Insights to set targets, develop data-driven insights, and monitor campaign success metrics
• Partner with our Creative team to develop and manage digital assets that are mapped to the customer journey, segmented for audiences, and aligned to campaign goals.
• Lead our multi-channel digital strategy across paid channels (SEM, paid social, content syndication, display, etc.)
• Cultivate and manage digital partnerships with influencers and publications, developing quarterly plans with measurable KPIs
• Develop a testing roadmap and conduct A/B experiments to continuously optimize digital performance
• Share performance insights across teams, providing ongoing learnings and recommendations
• Monitor market trends and competitors, recommending actions to improve the site’s discoverability

You’ll love this job if you

• Possess a pinch of snark, sass, and humor, two cups of flexibility, and a heaping serving of ambition wrapped in fondant of humility
• Enjoy thinking big picture and then diving into the details to get things done, adapting plans as needed in a fast-paced environment
• Have a deep curiosity and forward-thinking approach—grounded in data and guided by intuition honed from experience

Qualifications

• 7+ years of work experience in marketing roles – ideally for technical audiences in B2B software
• 3+ years of experience analyzing and optimizing marketing performance – ideally for self-service funnel motions
• 5+ years of experience managing top-of-funnel acquisition with deep knowledge of digital marketing, audience segmentation, and product-led growth
• Strong ability to connect digital marketing strategies to customer journeys
• Growth mindset with a drive to unlock new channels, partnerships, and influencers
• Proficiency in paid search (Google, Bing, etc.) and paid social (Twitter, Reddit, LinkedIn, Meta) targeting technical audiences
• Advanced analytics and reporting experience using tools like DataStudio, Excel, Looker, SQL, etc
• Strong analytical skills for reporting on CAC, CPL, ROAS, and LTV
• Experience managing external vendors and collaborating with internal stakeholders
• Proactive in proposing new growth strategies and optimizing acquisition efforts
• Meticulous attention to detail with strong project management skills
• Experience in B2B tech marketing, ideally familiar with developer and decision-maker personas

The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $129,000 to $159,000 CAD. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company’s benefit plans/programs.