Global Digital Marketing Manager

GLOBAL DIGITAL MARKETING MANAGER

(Pittsburgh, New York City - US)

(Montreal, Quebec - Canada)

Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.

COMPANY OVERVIEW

At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.

We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity.

THE OPPORTUNITY

CONTEXT:

Our Global Digital Marketing team is dedicated to raising awareness, demand generation, and lead nurture and conversion through the use of digital channels to promote Ivalua’s services and solutions. This position reports directly to the Global Director of Digital Marketing who is based in New York, NY.

ROLE:

Ivalua is seeking a Global Digital Marketing Manager to manage, support, and execute end-to-end digital tactics to further accelerate Ivalua’s global demand generation and nurture conversion efforts. This person will instill best practices across the organization’s active campaigns and consistently hit or exceed channel KPIs.

WHAT YOU WILL DO WITH US

• Design and execute global content and digital marketing initiatives, including SEO, SEM, email marketing, social media, lifecycle stage marketing, and CRO programs.
• Measure and report digital marketing campaign performance, identify trends & insights, and optimize spend accordingly.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages, instrument conversion points, optimize user funnels, and improve user experience.
• Brainstorm creative growth strategies and customer pathways, evaluate emerging technologies and best practices.
• Collaborate with agencies and other vendor partners.

YOUR PROFILE

If you have the below experience and strengths this role could be for you:

Skills and Experience:

• Minimum 5-7 years of experience working on digital marketing campaigns that engage, inform, and convert.
• Experience identifying target audiences, optimizing landing pages and user funnels.
• A/B testing, and running multivariate experiments.
• Solid knowledge of website analytics tools (e.g. Google Analytics).
• Proficient to expert in HubSpot or similar marketing automation platform.
• English is required as we serve customers throughout Canada from our Montreal location.
• Bachelor's degree in Marketing preferred, or equivalent experience with proven skills.

Soft Skills:

• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Strong analytical and problem-solving skills.
• Data-driven approach; ability to draw conclusions and devise strategic recommendations based on findings.

WHAT HAPPENS NEXT

If your application fits this specific position’s needs, our skilled Talent team will reach out to schedule an initial screening call.

LIFE AT IVALUA

• Hybrid working model (3 days in the office per week).
• We're a team dedicated to pushing the boundaries of product innovation and technology.
• Sustainable growth, privately held.
• A stable and cash-flow positive company for 10 years.
• Snacks and weekly lunches in the office.
• Unlock and unleash your full professional potential with our exceptional training and career development program.
• Join a dynamic and international team of top-notch professionals.
• Regular social events, competitive outings, team running events, and musical activities.

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United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace.