General Manager, Sales and Marketing (Based in Vancouver, Canada)

Update your details, view your application and progress.

If you would like to pursue a career with ample training and development opportunities, then look no further than Hong Kong Airlines. We provide professional training and career development opportunities for those who are prepared to grow with an energetic company. Due to rapid expansion, we are looking for high caliber candidates to join our professional team.

General Manager, Sales and Marketing (Based in Vancouver, Canada)

1. Strategic Planning:
   • Develop and implement sales and marketing strategies locally aligned with the company’s overall business objectives.
   • Conduct market research to identify trends, opportunities, and competitive threats in the airline industry.
   • Provide direction and sales targets to HX sales team.
   • Achieve revenue targets and maximize market share.
   • Establish and maintain strong relationships with key stakeholders, including travel agencies, corporate clients, and industry partners.
   • Monitor HX sales performance and implement corrective actions as needed.
2. Marketing Initiatives:
   • Oversee the development and execution of marketing campaigns, promotions, and events to enhance brand awareness and customer engagement.
   • Collaborate with HQ to optimize online presence and drive customer acquisition through various digital channels.
3. Local Market Expertise:
   • Leverage strong local networks to identify partnership opportunities and enhance the airline’s presence in the Vancouver market.
   • Stay informed about local market trends, customer preferences, and regulatory changes that may impact sales and marketing efforts.
4. Budget Management:
   • Develop and manage the sales and marketing budget, ensuring effective allocation of resources to achieve business goals.
   • Analyze return on investment (ROI) for marketing initiatives and adjust strategies accordingly.
5. Performance Analysis:
   • Utilize data analytics to measure the effectiveness of sales and marketing strategies.
   • Prepare regular reports for senior management on sales performance, market trends, and competitive analysis.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred.
• Minimum of 7-10 years of experience in sales and marketing within the airline or travel industry.
• Proven track record of achieving sales targets and driving revenue growth.
• Strong understanding of the Vancouver market and local customer preferences.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and execute tactically.
• Proficiency in data analysis and marketing analytics tools.
• Strong negotiation skills and the ability to build relationships with key stakeholders.

Advertised: 15 Nov 2024
Applications close: