Field Marketing Coordinator

Overview

LG Home Entertainment In-Store Marketing Coordinator

(1 year contract position with probability of extension)

About Match:

Match Retail is a leading sale, merchandising and branded retail agency working for major brands across North America. Inspired by an endless desire to help transform brands so they can be retail ready, Match Retail works with tier one clients to drive conversion in traditional shopping environments through enhanced customer experiences.

Position Overview:

The In-Store Marketing Coordinator (ISM) is responsible for creating and executing the LG in-store communication, display, and merchandising strategy at retail to achieve defined business objectives established by the Marketing Department. The ISM is responsible for ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility with the point of sale and product sell-through.

Responsibilities:

1. In conjunction with the Brand Managers, Product Managers and Sales leaders, identifies, helps to develop, and implement the in-store strategy for LG Home Entertainment products fixtures and POP.
2. Ensure alignment across the Sales, Product Management and Marketing organizations on in-store needs.
3. Prepare in-store status and roll out reports both internally and with LG HQ in Korea.
4. Effectively manage ISM budgets and approve vendor payment requests.
5. Work closely with key customers to sell in concepts and negotiate premium positioning in-store.
6. Work with Digital Marketing Team members to collaboratively create consistency between the in-store experience and the online experience.
7. Create and execute content that is engaging, unique, and consistent with brand guidelines and product messaging.
8. Leverage shopper and consumer insights when developing displays, POP, and messaging.
9. Brief agency partners on projects and effectively manage relationships, agency performance and cost effectiveness.
10. Become an LG Home Entertainment product and Canadian industry expert and advocate.
11. Co-ordinate with Field Sales Team.

Professional Skills & Requirements:

1. Bachelor’s degree in marketing, Digital Marketing, or other relevant discipline.
2. Minimum of 3-5 years of merchandising/marketing or trade marketing experience with demonstrated record of positive business results.
3. Prior experience managing and energizing a broad range of in-store activations.
4. Strategic capabilities demonstrated through contributions to the company vision and brand; a history of setting goals and delivering results.
5. Superior project management skills along with knowledge of project management software.
6. History of presenting fresh perspective to existing industries and products.
7. Strong management capabilities demonstrated through the implementation of company-wide initiatives and implementations within project timelines and budget.
8. Superior language skills in making effective and persuasive presentations on complex topics to senior management.
9. The ability to professionally grow into broader responsibilities.
10. Strong relationship management skills, both internal and external, including the ability to respond effectively to the most sensitive inquiries or complaints.
11. Ability to manage multiple/complex projects concurrently a must.
12. Car is mandatory to travel to different LG stores.
13. Work from office 4 days a week.

Match Retail is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Match Retail is a certified Great Place to Work in Canada!