Experienced Influencer Marketing Manager (HK Based)

Company Profile:
Our client is a leading international e-commerce platform specializing in Asian beauty and fashion products from South Korea, Japan, and China. They offer a dynamic working environment and excellent growth opportunities.

Responsibilities:

1. Influencer Marketing Strategy Development:
   Craft and implement comprehensive influencer marketing strategies that align with the company's overarching marketing goals, with a focus on strengthening brand awareness in key English-speaking markets (US, UK, Australia, Canada).
2. Identify and evaluate a diverse portfolio of influential social media personalities across platforms like YouTube, Instagram, and TikTok.
3. Campaign Execution and Collaboration:
   Work closely with cross-functional teams to ensure the seamless execution of influencer marketing campaigns and diverse projects. Manage the influencer marketing budget and monitor the performance of campaigns against established KPIs.
4. Performance Tracking and Optimization:
   Provide regular performance reports on influencer partnerships and campaign results, analyzing data to recommend areas for improvement and growth. Review and assess the team's overall performance, identifying opportunities to enhance efficiency and scalability.
5. Team Leadership and Mentorship:
   Oversee a team of 4 professionals, fostering a collaborative, goal-oriented work environment. Mentor and guide the team members to help them achieve the department's objectives.

Qualifications:

1. Bachelor's degree in Marketing, Communications, or a related field.
2. Minimum 8 years of relevant experience in marketing, with a proven track record in managing teams.
3. Exceptional oral and written communication skills in English.
4. Proficient in social media platforms and knowledgeable about influencer marketing strategies.
5. Strong data analysis capabilities and the ability to interpret performance metrics.
6. Excellent interpersonal and communication skills.
7. Highly organized with a keen eye for detail.
8. Adept at multitasking, prioritizing tasks, and thriving in a fast-paced environment.
9. Analytical mindset with a proven ability to drive growth and continuous improvement.
10. Exceptional relationship-building skills.

Desired Skills:

1. Proven track record in developing and executing successful social media strategies and campaigns.
2. Ability to analyze customer interactions and social media trends to inform content planning and optimization.
3. Strong copywriting and visual design skills to create engaging and on-brand content.
4. Understanding of social media algorithms and best practices for organic growth and paid advertising.
5. Experience in managing and mentoring a team of content creators and social media specialists.
6. Data-driven mindset with the ability to measure and report on the performance of social media initiatives.
7. Creativity and adaptability to stay ahead of the curve in the ever-changing social media landscape.
8. Excellent problem-solving and decision-making skills.
9. Attention to detail and a commitment to maintaining brand consistency across all social media channels.

Company Benefits:

1. 5-day work week.
2. International and enjoyable working environment.
3. Medical and dental insurance coverage.
4. Staff discounts on the e-commerce platform.
5. Annual, birthday, and exam leave with full pay for sick leave.
6. Stock options available.

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per month