Email Marketing Specialist

About Us

Remedy Brands is a growing consumer goods company based out of Vancouver, BC. Our two brands include: Riversol Skin Care and Midnight Paloma. Riversol Skin Care is a dermatological skincare line for sensitive skin that was founded by world-renowned dermatologist, Dr. Jason Rivers. Midnight Paloma, founded by Tayler Rogers, is a brand that is dedicated to clean, cruelty free skin and body care products. We are committed to providing customers with high quality, premium skin care and wellness products. Our customer base comes from all over the world, and we are continuously expanding our retail partnerships.

Job Overview

The Email Marketing Specialist is responsible for executing, optimizing and aiding in planning our email and SMS marketing campaigns while driving growth and retention. Your work will include creating marketing content that will engage with new and existing customers. You are good with analytics and creativity. You’re also able to think creatively about where, when, and how to engage with our customers, who are primarily women over 55. You will be working closely with the email team lead.

Key Responsibilities

Content Creation:

• Collaborate within the email team to create high-converting email campaigns and flows based on sales targets.
• Work with the design team to create visually appealing email templates and enhance the visual impact of email marketing.
• Work with the copywriting team to create engaging messaging.
• Optimize email content for deliverability and engagement.
• Utilize tools such as Klaviyo and Adobe Creative Suite to execute marketing campaigns.
• Maintaining an understanding of the latest trends and tools in email marketing.

Audience Segmentation & Personalization:

• Segment email lists based on demographics and behaviours.
• Deliver personalized content through advanced targeting techniques.
• Develop targeted and personalized email flows based on customer actions.

Data Analysis & Optimization:

• Monitor and analyze email performance metrics.
• Conduct A/B testing to optimize email content and strategy.
• Utilize data-driven insights for continuous improvement.
• Review and analyze former campaigns to identify areas of weakness and recognize strengths.
• Conduct market research and analyze data to identify trends and opportunities.

Campaign Management:

• Develop and implement email and SMS marketing strategies.
• Collaborate with the marketing team to align campaigns with objectives, promotions plan and brand guidelines.
• Optimize email deliverability, open rates, and performance.
• Ensure compliance with industry regulations to minimize risks.
• Scheduling and creating email campaigns and flows in Klaviyo.

Collaboration & Communication:

• Work closely with marketing operations to align email marketing efforts with business goals.
• Collaborate closely with existing email specialists to enhance email performance and standardize email communications.
• Provide regular reports and insights on campaign performance.

Skills and Abilities

• Excellent copywriting and design skills
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Strong project management skills
• Teamwork
• Excellent attention to detail

Experience/Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of proven experience in email marketing with email lists larger than 10,000 contacts.
• Proven experience in copywriting and design.
• Strong understanding of email marketing best practices and industry standards.
• Experience with email marketing platforms (preferably Klaviyo).
• Experience with Shopify or other ecommerce platforms.
• Familiarity with consumer packaged goods and/or skincare is considered an asset.

Job Types: Full-time, Permanent

Pay: $60,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Vision care

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Vancouver, BC V5K 4T9: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Are you entitled to work full-time in Canada? Do you hold a full-time work permit, permanent residency (PR), or Canadian citizenship?
• Do you have at least 3 years of proven experience in email marketing, specifically with email lists larger than 10,000 contacts?
• Do you have proven experience in designing or writing engaging emails?

Work Location: In person

Application deadline: 2024-12-24