Email Marketing Operations Manager

Marketing Email Automation Manager (Pardot)

Location: (Preferred candidates located in Canada or the UK)

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Become part of a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. You will become among 2000+ Guardians worldwide, embracing YOUR unique approach to work.

About the Role

We are looking for a tech-savvy and detail-oriented Marketing Email Automation Manager to join our team. This dynamic role combines the expertise of email marketing automation with website management. You will oversee our marketing automation workflows and play a crucial role in managing website updates using a headless CMS platform.

Responsibilities

• Marketing Automation & Email Management:
  • Manage and optimize Pardot forms, MQL scoring, email campaigns (e.g., brand newsletters, ad hoc event emails, nurture sequences).
  • Design and execute engagement studio sequences to improve lead nurturing and conversion.
  • Monitor and maintain domain reputation using tools like Google Postmaster Tools.
  • Ensure GDPR compliance across all marketing operations and campaigns.
• Salesforce Campaign Management:
  • Create and manage campaigns within Salesforce, ensuring seamless integration with Pardot.
  • Standardize campaign nomenclature for consistency and reporting clarity.
  • Generate and maintain UTM tags for accurate campaign tracking and performance analytics.
• Website Management:
  • Handle drag-and-drop updates using our headless CMS platform, Contentful.
  • Maintain website consistency with brand guidelines and marketing objectives.
• Collaboration & Insights:
  • Partner with the content marketing and creative teams to ensure email content aligns with marketing goals.
  • Monitor performance metrics including open rates, click rates, deliverability, and down funnel metrics and provide data-driven insights for campaign improvement.

Qualifications

• Proven experience with Pardot (aka Account Engagement) or similar marketing automation platforms.
• Knowledge of lead scoring methodologies and email marketing best practices.
• Familiarity with GDPR compliance and other data privacy standards.
• Experience with Contentful or other drag and drop website platforms.
• Strong understanding of domain reputation management tools and practices.
• Excellent organizational skills and attention to detail.
• Familiarity with CRM systems like Salesforce.
• Analytical skills, ability to run reports to find actionable insights.

Preferred Skills

• Basic HTML/CSS knowledge for email and web customization.
• Experience working in a remote environment with cross-functional teams.

Next Steps:

To express your interest, please click on the following link. We wish you the best with your application. Our Guardian promise to you is to keep in touch to arrange the next stage should your application meet the position's requirements, and or a gentle update if you have been unsuccessful at this time.

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