Marketing - Social Media Specialist

October 11, 2024

Who We Are

Founded in 2013, Organigram is a leading Canadian licensed producer, focused on producing high-quality, indoor-grown cannabis for adult recreational consumers in all provinces and the Yukon. Headquartered in Toronto (Ontario), Organigram has three state-of-the-art cultivation and processing facilities in Moncton (New Brunswick), Winnipeg (Manitoba) and Lac-Supérieur (Quebec), and our adult-use products can be found in retail outlets from coast-to-coast. Organigram's adult-use brands includeEdison, SHRED, monjour, Laurentian Cannabis, Holy Mountain, Big Bag O’Buds, Tremblant Cannabis and Trailblazer.

Our mission is to delight consumers with trusted brands that deliver innovative cannabis products and experiences while promoting education and industry advocacy.

Over the past year we have seen significant growth in this emerging cannabis industry and attribute this growth to our team members. We believe our deep-rooted culture; our values and our welcoming work environment have contributed to our overall success. Our focus on innovation, responsiveness to the needs of our customers and our people–centric approach have helped us become a trusted name amongst our stakeholders - be it our customers, partners, investors, our team members, and the communities that we support.

Why work with us?

Organigram is a diverse and inclusive organization that cares about you and the community you live in. Our competitive salary and benefits, education reimbursement and flexible work environment are designed to work for you as you grow and develop in your career. We offer an annual wellness credit and unlimited vacation to support your health and wellbeing. And you can feel good knowing our Organigram Operating for Good program provides you with the opportunity to support your community through sponsored volunteer initiatives.

Are you a dynamic professional with a passion for crafting engaging narratives and fostering meaningful connections in social media?

In this role, reporting to the Director of Digital Marketing, you will collaborate closely with our Brand, Content and Creative teams. Your responsibilities include the strategic shaping of our brands narratives online, developing and executing social media campaigns, fostering meaningful connections with our audiences, and contributing to the growth of our brands.

If you're passionate about staying ahead of trends and up to the challenge of working in a highly regulated industry, love learning, and thrive in a dynamic environment, this role is for you!

Key Responsibilities:

• With the support of the Content Team and Creative Team, create multimedia content and write captions for brand social content.
• Develop social media campaigns for cross-functional initiatives.
• Manage the paid and organic social media content calendar and approval process with agency, brand, and content teams. Schedule content in Meltwater.
• Monitor direct messages for complaints and coordinate with Customer Care.
• Reactively respond to mentions, story shares, and comments about us.
• Proactively engage with the accounts we follow on Instagram, Twitter, and other platforms.
• Utilize Meltwater for monitoring and share insights with other teams.
• Report on campaigns and contribute to quarterly reports.
• Provide support for communication and marketing initiatives as assigned.

Qualifications

• Over 3 years of progressively responsible experience in similar roles.
• In-depth understanding of the digital marketing space and social media (influencer relations a bonus).
• Proficiency in using Social/Media Platforms (such as Meltwater) and project management software (Smartsheet, Kanban) is advantageous.
• Good understanding of Photoshop and/or similar graphic design software.
• Comfortable working independently and collaboratively within small multi-departmental teams.
• Strong interpersonal skills and a passion for content development and customer service.
• Creative and open to new ideas.
• Excellent communication and cross-functional collaboration skills.
• Highly organized and detail-oriented.
• Candidates who are bilingual (English & French) would be given special consideration.

Thank you for your interest in Organigram.

Organigram is an equal opportunity employer. We are committed to fair and equitable recruitment practices, and we invite the opportunity to discuss any accommodation needs required throughout the hiring process. Please email us at internalrecruiting@organigram.ca and include the following: Job posting title, your name and contact information and your preferred method of contact.

While we thank all candidates for their interest, only those shortlisted will be contacted for an interview.