Directeur/Directrice de la commercialisation – Produits nutritionnels (Montréal) / Marketing Di[...]

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About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our St. Laurent, QC location. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna and ZonePerfect – to help get the nutrients they need to live their healthiest life.

Position Overview

We are seeking a visionary and results-driven Marketing Director with a passion for brand management, marketing campaigns, and talent development. In this role, you will lead the creation and implementation of comprehensive marketing strategies for multiple distinct brands (Similac, Pedialyte, Ensure, Glucerna, PediaSure and Specialty portfolio), each within its own highly competitive market, that align with our business goals. Your strategic mindset, agility, and intrapreneurial spirit will be essential for navigating and profitably growing these brands.

As the Marketing Director, you will integrate upstream engagement with hospitals and healthcare professionals to drive HCP recommendations, while adopting a customer-centric approach. This includes leveraging direct-to-consumer (DTC) marketing, customer relationship management (CRM), and innovation to enhance brand preference, market share, and growth.

With excellent leadership abilities, you will collaborate with cross-functional leaders to align on business objectives and contribute to the company's long-term success.

The incumbent must be able to communicate well in English (50% of the time), as his or her duties require interaction with stakeholders and colleagues outside Quebec and Canada.

What You’ll Do

• Lead with vision:
  • Direct all consumer, retail, shopper marketing, and HCP/hospital marketing activities developing cutting-edge strategies that set us apart from the competition.
  • Develop brand objectives, strategies, and tactical plans to meet financial commitments and assess market growth opportunities.
  • Oversee both upstream and downstream marketing activities, from demand generation to brand management, consumer communication, and product lifecycle.
• Financial & S&OP:
  • Manage the Brand P&L in partnership with Finance for the affiliate including A&P and GTN.
  • Collaborate with Finance cross functional partners to lead all brand LBE workstreams, including financial and share performance assessment and implications, sales risk identification and mitigation plans, and rest of year outlook.
  • Direct the analysis of business performance via 4-weekly consumption meetings including key segment business performance analysis, drivers/causals identification, and continuous development and execution of actions plans to accelerate growth.
  • Manage the allocation of the marketing budget to stay within monthly/quarterly commitments and maximize ROI.
• Team Leadership & Development:
  • Lead a talented team of 10 direct and indirect reports, to execute business strategies and plans to ensure delivery of the brands Sales, Margin and Market Share commitments.
  • Develop talent fostering agility, winning mindset, and growth.
• Collaborate with Cross functional teams:
  • Collaborate with internal and external stakeholders to achieve objectives. These groups include Finance, HCP Sales Strategy/Contracts, Retail Sales, HCP Sales, Legal, Regulatory Affairs, Supply Chain, Public Affairs, and Executive Management.
  • Collaborate and liaise with US counterparts to develop more harmonized approach with US campaigns and initiatives.

Required Skills

• Leadership: Desire and ability to lead the organization to ensure goals achievement w/ a positive attitude.
• Excellent French and English verbal, written, and presentation/communication skills.
• Strong financial acumen and delivering on revenue and margin objectives.
• Strong collaboration skills, with the ability to work cross functionally including Retail and HCP Sales.
• Strong analytical skills, with the ability to distill data into a succinct, simple story to influence the organization.
• Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels.
• Learning mindset: approach the business with an intellectual curiosity that is focused on growth, development, and continuous improvement.
• Champion an experimentation culture, where the team can test fast, learn fast, scale fast (when appropriate).
• Ability to interact with General Manager (GM), Leadership team and US Senior Leadership.

Required Qualifications

• BS or BA required; MBA strongly preferred due to the business complexity and P&L responsibility of the position.
• At least 8 to 10 years of progressively responsible brand management experience in either Healthcare/OTC marketing or consumer packaged goods. A combination of the two (preferred).
• Experience in leading teams, both with direct and indirect staff.
• Proven ability to develop and execute complex strategic business plans, proven effectiveness in financial and budget management.
• Change management agent with independent thinking and problem-solving capabilities.
• Must be experienced in stakeholder management in a complex organizational structure, a strong influencer and possess negotiating skills.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

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