Marketing Automation Specialist

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place! We’re seeking a Marketing Automation Specialist to join our Performance Marketing team in Montreal.

The Marketing Automation Specialist is a technical expert responsible for implementing and evolving marketing automation global initiatives for Lightspeed. They will play a key role in supporting the region's needs and ensuring that strategies are optimized based on provided insights. The team consists of 50 people located in North America, Europe and Asia-Pacific. They are responsible for developing and executing campaigns to drive customer acquisition, retention and engagement.

What you’ll be doing:

• Work closely with the other Marketing Automation Specialists, Team Leads, and internal stakeholders to launch, manage and optimize email campaigns to drive business goals.
• Responsible for email marketing program development and execution, including segmentation, testing and deployment, and process optimization.
• Manage and maintain email calendar across various regions and business verticals.
• Support strategic programs across the customer lifecycle (batch sends, journeys and triggers).
• Launch, develop and manage operational and marketing messages for leads and existing customers on our website (in-app messages) using our chat software (Intercom).
• Be responsible for the management of our marketing automation tools.

Work with key stakeholders to define KPIs, create reporting, and analyze campaign performance.

• Manage the email database to ensure compliance with GDPR, CASL and other privacy regulations.

What you need to bring:

• 2+ years experience in marketing automation or email marketing.
• Hands-on experience creating and maintaining automation workflows and triggers with enterprise-level ESPs and CRMs (Pardot, Hubspot, Salesforce).

What’s in it for you?

Come live the Lightspeed experience...

• Ability to do your job in a truly flexible hybrid environment (3 days/week in the office).
• Genuine career opportunities in a company that’s creating new jobs every day.
• Work in a team big enough for growth but lean enough to make a real impact.

… and enjoy a range of benefits that’ll keep you happy, healthy and (not) hungry:

• Lightspeed RSU program (we are all owners).
• Unlimited paid time off policy.
• Health insurance.
• Health and wellness benefits.
• Possibility for transit fees to be covered.
• Paid leave assistance for new parents.
• LinkedIn learning.

Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.