The Linchpin Co. is a people operations group offering custom recruitment and consulting services. At Linchpin, we know a company's most valuable resource is its people, and we are people experts!
We will be the point of contact between you and our client during the recruitment process, acting as your trusted advisor and coach. We look forward to your interest.
Overview :
The E-Commerce Manager will oversee the management and continuous improvement of the company’s E-Commerce platform, aiming to enhance the online customer experience. This role involves leading the E-Commerce department while ensuring the platform remains stable, reliable, and aligned with the company’s business strategy. This person will collaborate closely with internal teams across various departments to ensure the website supports business objectives and delivers an exceptional user experience.
Key Responsibilities :
Lead E-Commerce strategy and collaborate with internal teams to support business growth
Manage SEO, ensuring optimal online activity and site usability
Oversee the ongoing development and maintenance of a Product Information System (PIM)
Manage user experience on the site, including content, navigation, and promotional campaigns
Monitor competitor online activity and market trends
Use customer data and web analytics to drive improvements in acquisition and retention
Develop metrics to measure website performance
Collaborate with external development teams to ensure platform investments align with business goals
Work with internal teams to improve operational efficiencies
Lead content management process and maintain documentation
Stay updated on E-Commerce industry best practices
Qualifications :
Bachelor’s degree in digital marketing or related field preferred
3-5 years in a B2B E-Commerce role, including people management experience
Experience in mobile app development, website accessibility, and mobile optimization
Expertise in Product Information Management (PIM) and B2B wholesale distribution
Experience with ERP Systems and site integrations
SQL knowledge, automation and AI knowledge preferred