Social Media Strategist

Nuovo Photography is seeking a creative, detail-oriented Social Media Strategist to join Nuovo's marketing team. This role is ideal for someone who lives and breathes pop culture, stays ahead of social media trends, and has a deep understanding of the ever-evolving social media landscape. The Social Media Strategist will be responsible for ideating, developing, and executing compelling content tailored to Nuovo's brand messaging.

As part of a fast-growing, woman-led company committed to empowering individuals through photography, you'll play a key role in ensuring our promotional content resonates deeply with our audience; driving engagement and delivering impactful campaigns that go viral.

Key Responsibilities

1. Content Ideation: Develop fresh, innovative ideas that align with our social media strategy and campaign goals
2. Optimization for Social Platforms: Tailor and optimize content for each platform (Instagram, TikTok, Facebook, etc.) to maximize reach, engagement, and shareability
3. Content Editing: Collaborate with the marketing team to assist in editing videos or copy, ensuring all content aligns with our brand identity
4. Scheduling & Publishing: Manage and maintain a content calendar (using tools like Hootsuite) to ensure a consistent and timely posting schedule
5. Trend Analysis: Monitor social media trends, platform updates, and emerging channels to keep our brand's content fresh and relevant
6. Performance Tracking: Use analytics tools to measure the success of campaigns, identifying insights and recommendations for continuous improvement

1. Strong copywriting skills in both English and French, Spanish is considered an asset
2. 3+ years of relevant experience in social media and marketing/branding experience
3. Strong creative skills, with the ability to bring brands to life across a variety of platforms
4. Ability to analyze social media insights and develop effective strategies
5. Experience with HootSuite, CapCut, Monday, Google Suite, etc.
6. Strong project management skills
7. Ability to multitask, manage deadlines, and adapt to changing priorities
8. Creative, detail-oriented, and able to work independently in a fast-paced environment
9. Bachelor's degree in a Marketing or related area of study, or equivalent experience

1. Competitive salary and comprehensive benefits package
2. A dynamic, creative, and supportive work environment
3. Professional growth opportunities within a fast-growing brand
4. Complete Group Benefits Package (after the probationary period)
5. A beautiful office space located in the heart of Montreal's Old Port