Marketing Manager

Job Description:

Volanté is an Enterprise Point-of-Sale (POS) company that prides itself on developing leading-edge hospitality technology. What began as a three-person basement project has developed into an industry-leading POS system with a team of over 100 employees in its Toronto, Ontario-based office. Volanté’s POS software has evolved based on customer requests and requirements, and has continuously demonstrated its ability to be flexible, scalable, and reliable in diverse environments. With a never-ending thirst for innovation and an increased workload, we’re calling on North America’s top tech talent to join the family!

We are searching for a highly-creative and entrepreneurial Marketing Manager to join our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow revenue by generating enough qualified leads for the Sales and Channel teams to meet their targets, while also increasing brand awareness and loyalty. You will be a high-impact contributor working in a fast-paced environment, anticipating creative requirements, and providing proactive, strategic marketing recommendations.

Your deep understanding of our products and the competitive landscape will make you a valuable partner to the Sales, Business Development and Account Management teams. Your duties will include creating and managing marketing materials as well as monitoring marketing campaigns across all channels. Our ideal candidate has experience in B2B enterprise product marketing, lead generation and graphic design. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills and thrive in a fast-paced environment.

What You’ll Be Doing:

1. Lead the execution of marketing programs from start to finish and own their implementation from ideation to execution leveraging internal support and driving collaboration.
2. Design, test and evolve lead nurturing tactics.
3. Evaluate the effectiveness of marketing campaigns by measuring return on investment across our various marketing channels.
4. Manage content and updates for customers and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
5. Develop creative briefs and guide creative direction to meet objectives for all communications, including print, digital, and video assets.
6. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful programs including performing industry and competitive analysis to help with positioning and messaging.
7. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies and tactics.
8. Ensure the alignment of communications and messaging across all channels.
9. Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
10. Lead and ensure consistency in messaging, branding, content and look and feel of all communications and marketing materials.
11. Additional marketing-related tasks as required.

What We’re Looking For:

1. 3 years of proven experience in a B2B marketing role.
2. Post-secondary education preferably in a related field (e.g., marketing, communications).
3. Highly proficient in Microsoft Office and Adobe Suite.
4. Proficient in WordPress.
5. Strong understanding of digital marketing and campaign management.
6. A positive, can-do attitude – you like to have a great time! It’s all about making our customers and partners happy, which in turn will make us happy.

What You’ll Get Out Of It:

1. Ability to leverage your experience to accelerate Volanté’s growth and achieve your own goals.
2. Work in Hybrid Model with some awesome, fun-loving, and diverse people in Toronto, Ontario, Canada.
3. Potential participation in our employee stock purchase plan.
4. Benefits Plan that includes Vision, Dental, and extended Health Care.
5. Perks: Free parking, company socials, informal office environment, free snacks and more!

We are dedicated to fostering a diverse, equitable, and inclusive workplace. We believe that diversity in all its forms is a source of strength and innovation, and we are committed to creating an environment where all employees can thrive.

We recognize the importance of accessibility and are committed to providing accommodations to employees with disabilities to ensure they can perform their roles to the best of their abilities. Our workplace adheres to the Accessibility for Ontarians with Disabilities Act. We welcome and encourage candidates from all backgrounds and abilities to apply for our open positions.

Business Unit: Volante Software Inc.

Scheduled Weekly Hours: 37.5

Number of Openings Available: 1

Worker Type: Regular