Senior Digital Marketing Associate

Brand Momentum is hiring on behalf of our Client Kimberly Clark!

SUMMARY OF POSITION:

The Senior Digital Marketing Associate helps to develop, execute, and evaluate digital and eCommerce marketing plans for Incubator Innovation Brands in Canada and USA.

Product Development / Commercialization:

• Provide thought leadership to the Incubator brand teams and agencies in the development, execution, and evaluation of digital, social, eCRM, agile, and eCommerce marketing plans and content.
• Support the Senior Brand Manager in product development & commercialization, including new SKU creation, price authorization, pack design, copy, artwork approval, and sell-in decks.

Marketing Communication:

• Owned Media: Help create and manage social content. Execute CRM and web strategy.
• Retail Media: Asset development, tracking, and optimization for multiple retailers (primarily: Amazon.com, Amazon.ca, Walmart.com, Walmart.ca, Target.com).
• Create and continuously improve PDP content and provide guidelines to agencies on creation and optimization of creative assets.
• Manage influencer campaigns including ratings, reviews, and syndication across Kimberly-Clark and retailer properties.
• Understand brand positioning elements and messaging, activating them in strategy, innovation development, and marketing activation plans.
• Understand key consumer insights and activate them in strategy, innovation activities, and marketing activation plans.
• Contribute knowledge and expertise to influence digital media (Facebook, Amazon, Google, etc.) partnerships and Joint Business Plans, driving innovation in strategic pillars and thought leadership on learning plan agendas.

Analysis:

• Weekly/monthly reporting across businesses, metrics, and partners (internal & external).
• In partnership with the agencies, KCIT, performance marketing, and global holistic measurement teams, leverage the holistic measurement platform to provide reporting, analysis, and insights for key PESO (Paid, Earned, Shared, and Owned) media initiatives.
• Leverage consumer data to target the right consumers to acquire, engage, retain, and reactivate through various marketing channels.
• In partnership with the Consumer Experience team and agencies, perform tactical work within tools (including SalesForce Marketing Cloud, BazaarVoice, Sprinklr, Google Analytics, SmartCommerce, etc.) to support the execution and measurement of day-to-day consumer experience and engagement.
• Manage marketing budget including day-to-day spending reports and PO requests.

MINIMUM REQUIREMENTS:

• Bachelor’s degree, preferably in a relevant discipline (i.e. PR, journalism, communication, marketing, or other relevant areas) and 3-5 years prior experience in digital, social marketing, and eCommerce marketing.
• Deep understanding of digital marketing with an analytic aptitude and test-and-learn mindset.
• History of demonstrated success in the development, execution, and evaluation of digital, social, and eCommerce communication plans that drive the business with strong KPI results.
• Results-focused, decisive, and collaborative.
• Demonstrated ability to build collaborative working relationships with team members both internal and external across the organization.
• Strong project management and organizational skills, with the ability to manage and navigate project delivery and execution across multiple initiatives through engaging key internal and external stakeholders.
• Data-driven, self-starter with entrepreneurial spirit who enjoys compiling various data points to gain insights, formulate actionable plans, and implement initiatives to deliver results.
• Keeps up to date on digital, social, and eCommerce media trends and best practices.
• Demonstrates a passion for emerging marketing technologies and trends, along with a strong desire to propel the company forward on the leading edge of digital.