Marketing Manager & HubSpot Specialist

Company HQ: London, Ontario

Salary: TBD

Work Location: London, Ontario

Start Date: TBD

Type of Work/Status: Full-time; Salary

Reports to: Amanda Wolfe, VP Marketing

About tbk

tbk is a leading digital agency specializing in creative marketing and technology solutions that deliver measurable results. We help businesses grow by blending strategic thinking, creativity, and technical excellence.

We are seeking a versatile Marketing Manager & HubSpot Specialist to take ownership of marketing initiatives while also supporting our HubSpot CRM clients. This role offers a chance to work across diverse projects, collaborate with cross-functional teams, and make a significant impact on our clients' success.

Please note that HubSpot experience is a requirement for this role and applicants will be required to complete a skill assessment.

What You'll Do

As the Marketing Manager & HubSpot Specialist, you will:

• Strategic Marketing Leadership:
  • Develop and execute comprehensive marketing plans for clients across a range of industries.
  • Ensure all campaigns align with business objectives and deliver measurable outcomes.
• Client Collaboration:
  • Act as the main point of contact for client accounts, providing strategic recommendations and regular updates.
  • Lead client meetings, presenting performance reports and actionable insights.
• Campaign Development and Execution:
  • Plan and manage multi-channel campaigns, including digital advertising, content marketing, SEO, and social media.
  • Create compelling marketing assets and collaborate with design and content teams to bring campaigns to life.
• Data-Driven Optimization:
  • Monitor campaign performance, analyze data, and refine strategies to optimize results.
  • Conduct advertising health checks and collaborate with teams to implement necessary adjustments.
• HubSpot Expertise:
  • Utilize HubSpot Marketing Hub to create and optimize email campaigns, workflows, and lead nurturing programs.
  • Support sales enablement by leveraging HubSpot Sales Hub (preferred) to develop tools and automations that align with sales and marketing efforts.
  • Build and maintain segmented lists to ensure highly targeted and personalized campaigns.
• Budget and Timeline Management:
  • Oversee project budgets and timelines, ensuring campaigns are delivered on time and within scope.
  • Review and approve media budgets, ensuring efficient allocation and accurate pacing.
• Innovation and Efficiency:
  • Stay ahead of industry trends, introducing innovative approaches to improve performance.
  • Collaborate with internal teams to enhance workflows, processes, and overall efficiency.

Skills Required

We’re looking for someone with:

• Marketing Experience:
  • 3+ years of experience in marketing management, preferably in an agency or fast-paced environment.
  • Proven success in planning, executing, and optimizing multi-channel marketing campaigns.
• HubSpot Expertise:
  • Proficiency in HubSpot Marketing Hub (essential) and familiarity with Sales Hub (preferred).
  • Experience creating and managing workflows, email campaigns, and automations.
• Technical Knowledge:
  • Solid understanding of SEO, paid media, email marketing, and social media marketing.
  • Experience with analytics platforms like Google Analytics and HubSpot reporting tools.
• Communication and Leadership Skills:
  • Strong client-facing communication and presentation skills.
  • Ability to lead meetings, provide strategic direction, and collaborate effectively with cross-functional teams.
• Analytical Mindset:
  • Ability to interpret marketing data, identify trends, and make data-driven decisions.
  • A problem-solver who can adapt strategies to meet KPIs and business objectives.
• Other Skills:
  • Exceptional organizational and time management skills.
  • Thrives in a fast-paced environment.