Content Marketing Coordinator

Content Marketing Coordinator

Department: Marketing

Reports to: Content & Social Media Manager

Location: Chilliwack, BC

Hours of Work: Full-Time

Workplace Category: Hybrid

Your Role at Petcurean: The Content Marketing Coordinator will work under the guidance of a Content & Social Media Manager to cultivate an online community, creating engaging content, and managing our social media channels to drive measurable results. The Coordinator will bring state-of-the-art knowledge about current and emerging social media and influencer marketing best practices to the role, continuously learning and evolving to better serve the team and our consumers.

Focused on executing the department's brand and content strategy, the Coordinator will develop and implement digital content such as social media initiatives and influencer marketing campaigns. They will collaborate closely with the marketing teams to ensure creative assets are effectively utilized across the organization. This role plays a pivotal part in enhancing our organizational culture.

Your Future Team: The Coordinator reports directly to the Content & Social Media Manager and maintains a strong collaborative relationship with the broader marketing team.

If you were the Content Marketing Coordinator now, here are some of the core activities you would be doing:

Community Coordination

• Coordinates the execution of the marketing strategy to translate this into an effective content strategy across the digital ecosystem.
• Maintains the ability to multi-task and support multiple user communities across a global range of initiatives concurrently.
• Monitors the community in collaboration with Customer Care to ensure timely engagement within the context of specific guidelines.
• Plans and acts as a frontline ambassador interacting with customers and fans in real-time on platforms like Facebook, Instagram, TikTok, YouTube, and others.
• Maintains a strong online presence by participating in and helping shape conversations.
• Manage the Influencer and/or Ambassador Program, including evaluating & making recommendations for new opportunities.

Content Creation

• Plans and executes content strategies and editorial calendars for Facebook, Instagram, TikTok, and YouTube.
• Creates and publishes high-quality and engaging content for various channels.
• Works with influencers and partners to amplify our social presence, ensuring consistent brand standards.
• Coordinates with internal and external vendors to generate photos and videos.
• Demonstrates consistent brand voice by copywriting social media posts that engage consumers.

Analysis

• Demonstrates analytic skills to create comprehensive and data-driven reports.
• Performs in-depth content analysis to examine the significance of certain content and communicate its impact on the overall content strategy.
• Monitors and reports on media and advertising tactics using analytic skills and provides recommendations to optimize campaigns.
• Maintains analytic platforms to ensure consistent tracking and accurate measurement of all relevant metrics.

Content Marketing Strategic Support

• Reviews best practices, both generally and in an industry-specific sense.
• Plans and manages the Influencer/Ambassador program; executes all aspects of the program (SWAG, product samples, onboarding, etc.).
• Engages in competitive audits to understand the content strategies of our competitors.
• Monitors and analyzes social media trends and keeps up with the changing landscape.
• Coordinates with other Content roles to support the execution of the global social media strategy across all channels.

Partner Management

• Coordinates with external marketing resources, including influencer agencies, writers, designers, and web teams, to manage marketing deliverables.
• Maintains correct positioning, messaging, and brand standards, monitoring content and managing potential PR issues.

Research & Development

• Assists with conducting research for projects as required.
• Plans and undertakes market research, analyzes trends, and recommends strategies.

Other Duties

• Collaboratively develops strategies to best reach our target customer in a cost-efficient way.
• Participates in conferences, trade shows, and promotional activities as deemed necessary.
• Conducts additional project coordination and support duties as requested.

Here are some of the skills we are looking for our next Content Marketing Coordinator to bring to the team:

• Demonstrated knowledge across a range of social-media and influencer marketing platforms.
• Demonstrated knowledge of social-media best practices and a portfolio of successful projects.
• Demonstrated knowledge of social-media analytics and related planning.
• Effective communicator with excellent written and verbal communication skills.
• Highly effective prioritization, multi-tasking, and time management skills.
• Well-developed research skills; able to gather, analyze and evaluate data.
• Proven track record in creating and executing successful marketing programs.
• Experience with content creation and editing apps such as Capcut, InShot, or Canva.
• Highly proficient in Word, PowerPoint, Excel, and Outlook.
• Knowledge and proven skills in Adobe Creative Suite (InDesign, Illustrator, Photoshop) a plus.
• Ability to work independently and as a member of a dynamic team.
• Extremely organized with the ability to think on their feet and work under pressure.
• Motivated self-starter, able and willing to contribute thoughts and ideas with attention to detail.

Are you our next Content Marketing Coordinator? Here are some of our must-haves:

• Equivalent of 1-2 years of post-secondary education.
• 2+ years of direct work experience in content development, preferably within a consumer-packaged goods environment.
• Valid Passport.

What's in it for you?

• Flexible hybrid work environment.
• Financial resources for personalized Professional Development.
• Staff Feeds program for Petcurean products.
• Annual volunteer hours for community service.
• Comprehensive Benefits package.
• Employee Assistance Program.
• Modern open concept office in the Fraser Valley.
• Stocked coffee, tea, and treats at our office!

About Us: We are in the business of putting pets first, through formulating superior-quality and nutritionally balanced recipes. Founded in 1999, Petcurean has evolved to become a globally trusted brand of premium quality pet foods. Our recipes are sold in pet specialty stores across North America and in over 30 countries. Our people represent the true heart and soul of Petcurean.

Equal Opportunity Statement: Petcurean is an equal-opportunity employer. We are committed to providing an inclusive and welcoming environment for all employees, candidates, and clients. We do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability status. Diversity and inclusion are core values at Petcurean, and we actively encourage candidates from all backgrounds to apply. We would like to thank all applicants for their interest; however, only those selected for an interview will be contacted.